教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
112-2	329366	網路行銷與數據分析	1	3.0	3	★	鄭麗珍	資財所 管理博所	13	1	資財四甲乙、資財所和管理博合開

教學大綱與進度：

教師姓名	鄭麗珍　教師諮商時間(Office Hours)
Email	jessicacheng@mail.ntut.edu.tw
最後更新時間	2024-05-15 14:54:06
課程大綱	中文授課 E-Marketing involves information technology and marketing. The course will explore information technology/systems concepts from a non-technical perspective and examine how the marketing function is influenced by emerging technology trends. In addition, some famous e-marketing technique would be introduced in this course including recommended system, customer segmentation and so on. This course also discusses the journal paper to enhance the students' theoretical base NOTE: This is an advanced course. Student should take a prerequirement course "Big Data Analytics". Student also should familiar with python
課程進度	Part I: e marketing concepts 1. E marketing in context 2. E marketing environment 3. E marketing strategy 4. D E marketing management Part II: Data analysis of E marketing concepts 1. Recommended system 2. Opinion mining 3. Social network analysis 4 .Customer segmentation Part III: paper presentation Part IV: project presentation
評量方式與標準	Attendance: 10% Participation and discussion every week: 30% Paper presentation ~30% final term project: 30%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python (First Edition) Galit Shmueli, Peter C. Bruce, Peter Gedeck, and Nitin R. Patel (c) 2019 John Wiley & Sons, Inc. Bing Liu Sentiment Analysis : Mining Opinions, Sentiments, and Emotions, 2015 E-marketing 8th edition, Raymond D. Frost, Alexa Fox, Judy Strauss, 2018 Recent academic papers, tutorials, and slides.
課程諮詢管道	lijen.cheng@gmail.com 第17、18週 原教室上課!
課程對應SDGs指標
課程是否導入AI
備註	1. 開學周課程問題將透過北科 i 學園 公告，之後主要是zuvio 同學如有加退選簽核或課程問題請 email: lijen.cheng@gmail.com 信件標題 [網路行銷與數據分析] 2.因應疫情防疫規定，可能調整教學方式 遠距教學，預計使用教學軟體: 微軟的 teams