查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

111-2 317028 行銷研究 1 3.0 3 ★ 李鎮宇經管三 26 1 　

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
111-2	317028	行銷研究	1	3.0	3	★	李鎮宇	經管三	26	1

教學大綱與進度：

教師姓名李鎮宇　教師諮商時間(Office Hours)

Email G.C.Li@ntut.edu.tw

最後更新時間 2023-02-23 11:07:36

課程大綱 As 3rd year course in marketing research, this course is designed to 1. Introduce the role, scope, process and fundamental concepts of marketing and market research 2. Provide an understanding of research methodology and its implementation 3. Support the student to do a real marketing research project (using SAS Viya) The course emphasizes an applied approach with practical applications of marketing research in management. The class will introduce the basic concepts, and support the students on an independent research project– like actual projects in the industry. The project is intended to be enjoyable but also a preparation for project-based work encountered the industry. It will also be a useful project experience for future job applications. This course contains two parts. The first part covers fundamental knowledge of marketing research. The second part covers the application of marketing research, through the visual tools of SAS Viya.

課程進度 Week Topic 1 Course Overview 2 Introduction to Marketing & Marketing Research 3 Defining the Marketing Research Problem; Developing an Approach; Research Design 4 Causal Research Design 5 Exploratory Research, Descriptive Research Design 6 Measurement & Scaling 7 Questionnaire Design 8 Sampling & Sample Size Determination 9 Exam Week 10 Statistics Review 11 Industry Project (part 1) 12 Correlation and Regression 13 Anova and other methods 14 Industry Project (part 2) 15 Course Project Presentation and Feedback 16 Course revision 17 Exam Week

評量方式與標準 40% Participation, Homework, Quizzes 20% Project 1 40% Project 2

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
Naresh K. Malhotra, Marketing Research: An Applied Orientation, Pearson Education, 2020.

課程諮詢管道 Contact the instructor by LINE or email.

備註

教師姓名	李鎮宇　教師諮商時間(Office Hours)
Email	G.C.Li@ntut.edu.tw
最後更新時間	2023-02-23 11:07:36
課程大綱	As 3rd year course in marketing research, this course is designed to 1. Introduce the role, scope, process and fundamental concepts of marketing and market research 2. Provide an understanding of research methodology and its implementation 3. Support the student to do a real marketing research project (using SAS Viya) The course emphasizes an applied approach with practical applications of marketing research in management. The class will introduce the basic concepts, and support the students on an independent research project– like actual projects in the industry. The project is intended to be enjoyable but also a preparation for project-based work encountered the industry. It will also be a useful project experience for future job applications. This course contains two parts. The first part covers fundamental knowledge of marketing research. The second part covers the application of marketing research, through the visual tools of SAS Viya.
課程進度	Week Topic 1 Course Overview 2 Introduction to Marketing & Marketing Research 3 Defining the Marketing Research Problem; Developing an Approach; Research Design 4 Causal Research Design 5 Exploratory Research, Descriptive Research Design 6 Measurement & Scaling 7 Questionnaire Design 8 Sampling & Sample Size Determination 9 Exam Week 10 Statistics Review 11 Industry Project (part 1) 12 Correlation and Regression 13 Anova and other methods 14 Industry Project (part 2) 15 Course Project Presentation and Feedback 16 Course revision 17 Exam Week
評量方式與標準	40% Participation, Homework, Quizzes 20% Project 1 40% Project 2
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 Naresh K. Malhotra, Marketing Research: An Applied Orientation, Pearson Education, 2020.
課程諮詢管道	Contact the instructor by LINE or email.
備註