查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

111-2 314564 行銷管理 1 3.0 3 ▲ 李鎮宇
劉祐綸管理外國學生專班 51 0 IMBA&IMFI

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
111-2	314564	行銷管理	1	3.0	3	▲	李鎮宇劉祐綸	管理外國學生專班	51	0	IMBA&IMFI

教學大綱與進度：

教師姓名李鎮宇　教師諮商時間(Office Hours)

Email G.C.Li@ntut.edu.tw

最後更新時間 2022-12-16 16:39:05

課程大綱 The purpose of this course is try to help students prepare to operate in and contribute to the 21st century. Regardless of whether a person intends to work in a business, for the government, or in a nonprofit organization, the concepts, strategies, and techniques of effective marketing are relevant. This course is: Providing from fundamental concepts through the major tasks associated with marketing to the strategic role of marketing in an organization. Bringing early attention to the global nature of marketing. Emphasizing the similarities as well as the differences between consumer and business marketing. Combining demand forecasting with its logical antecedents-segmentation, targeting, and position. Covering marketing research, after students have been exposed to consumer and business markets and segmentation. Integrating planning, implementation, and evaluation to provide a broad strategic context after students have a grasp of what marketing entails.

課程進度 Week 1: Ch. 1 - Introduction (Dr. Gordon Li) Week 2: Ch. 2 - Developing Marketing Strategies and Plans (Dr. Gordon Li) Week 3: Ch. 3 - Gathering Information and Forecasting Demand (Dr. Gordon Li) Week 4: Ch. 4 – Conducting Marketing Research (Dr. Gordon Li) Week 5: Dr. Liu Week 6: Dr. Liu Week 7: Dr. Liu Week 8: Dr. Liu Week 9: Dr. Liu Week 10: Dr. Liu Week 11: Dr. Liu Week 12: Dr. Liu Week 13: Dr. Liu Week 14: Dr. Liu Week 15: Dr. Liu Week 16: Dr. Liu Week 17: Dr. Liu Week 18: Dr. Liu

評量方式與標準 See the other section for grading criteria

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
Marketing Management: 7/E, An Asian Perspective, Philip Kotler, Kevin Lane Kelle

課程諮詢管道 Email the instructor

課程對應SDGs指標

備註

教師姓名	李鎮宇　教師諮商時間(Office Hours)
Email	G.C.Li@ntut.edu.tw
最後更新時間	2022-12-16 16:39:05
課程大綱	The purpose of this course is try to help students prepare to operate in and contribute to the 21st century. Regardless of whether a person intends to work in a business, for the government, or in a nonprofit organization, the concepts, strategies, and techniques of effective marketing are relevant. This course is: Providing from fundamental concepts through the major tasks associated with marketing to the strategic role of marketing in an organization. Bringing early attention to the global nature of marketing. Emphasizing the similarities as well as the differences between consumer and business marketing. Combining demand forecasting with its logical antecedents-segmentation, targeting, and position. Covering marketing research, after students have been exposed to consumer and business markets and segmentation. Integrating planning, implementation, and evaluation to provide a broad strategic context after students have a grasp of what marketing entails.
課程進度	Week 1: Ch. 1 - Introduction (Dr. Gordon Li) Week 2: Ch. 2 - Developing Marketing Strategies and Plans (Dr. Gordon Li) Week 3: Ch. 3 - Gathering Information and Forecasting Demand (Dr. Gordon Li) Week 4: Ch. 4 – Conducting Marketing Research (Dr. Gordon Li) Week 5: Dr. Liu Week 6: Dr. Liu Week 7: Dr. Liu Week 8: Dr. Liu Week 9: Dr. Liu Week 10: Dr. Liu Week 11: Dr. Liu Week 12: Dr. Liu Week 13: Dr. Liu Week 14: Dr. Liu Week 15: Dr. Liu Week 16: Dr. Liu Week 17: Dr. Liu Week 18: Dr. Liu
評量方式與標準	See the other section for grading criteria
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 Marketing Management: 7/E, An Asian Perspective, Philip Kotler, Kevin Lane Kelle
課程諮詢管道	Email the instructor
課程對應SDGs指標
備註