教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
111-1	310239	電子商務實務	1	3.0	3	★	尹秦清	工管四丙	0	0	工管四甲乙丙合開，尹秦清

教學大綱與進度：

教師姓名	尹秦清　教師諮商時間(Office Hours)
Email	yinchinching@ntut.edu.tw
最後更新時間	2022-08-11 21:58:43
課程大綱	This course introduces the basic concepts, current development and practical operation of e-commerce from the perspectives of business and technology. Through case discussion, this course will discuss the implementation and management of e-commerce, such as website design, internet marketing, social networking sites, and business practice. This course will enhance the abilities of the students in e-commerce research and practical operation. The course content includes: 1. Introduction of e-commerce 2. Internet marketing business model and strategy 3. Internet marketing website design and online business operation
課程進度	Week 1: Introduction of E-commerce Week 2: Business Model of E-commerce Week 3: Infrastructure of E-commerce Week 4: Internet and Mobile Platform Week 5: Holiday for National Day (Double Ten Day) Week 6: Internet Consumer Behavior Week 7: Customer Relationship Week 8: Online Retail and Services Week 9: Midterm Exam Week 10: Mobile Commerce and Internet Marketing I Week 11: Mobile Commerce and Internet Marketing II Week 12: Internet Marketing Mix: Product Week 13: Internet Marketing Mix: Pricing Week 14: Internet Marketing Mix: Channel Week 15: Internet Marketing Mix: Promotion Week 16: Application of Personal E-commerce I Week 17: Application of Personal E-commerce II Week 18: Final Report (PPT presentation)
評量方式與標準	1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 1. Laudon, K. C. & Traver, C. G. E-Commerce 2021-2022: Business, Technology, Society, 17th Edition (2021). Pearson press. 2. Turban, E., King, D., Lee, J.K., Liang, T. P., & Turban, D.C. (2012). Electronic Commerce: A Managerial and Social Networks Perspective. 8th Edition. Pearson/Prentice Hall.
課程諮詢管道	1. Email: yinchinching@ntut.edu.tw 2. Office hours: Mon. 16:00-19:00; Tue. 10:00-13:00 (Please email to make an appointment)
課程對應SDGs指標
備註	We'll follow the university's COVID-19 regulations. Online links will be provided in case of distance learning, probably using Google Meet or Microsoft Teams to conduct lectures and discussions. Please make sure your desktop computer or laptop, internet connection, and earphone/microphone will be available.