教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
111-1	309882	數位組織與轉型	1	3.0	3	★	張瑋倫	經管四 經管三	40	0	經管三四合開 / 科研823

教學大綱與進度：

教師姓名	張瑋倫　教師諮商時間(Office Hours)
Email	wlchang@ntut.edu.tw
最後更新時間	2022-09-12 17:58:13
課程大綱	This course aims to help students understand the trend of digital transformation and technology adaption in business models. The innovative business models will be introduced such as sharing economy, sports, banking in FinTech, user-generated content, and so on. The matched cases will be selected to elaborate and analyze the innovative business models. This course will provide comprehensive knowledge of innovative business models by digital transformation and technology adaption (information and communication technology).
課程進度	9/12 Orientation 9/19 Digital transformation-concept /Cases 9/26 Business model canvas-concept /Cases 10/3 Innovative business models / Case: Wise and ZipCar 10/10 National Holiday (OFF) 10/17 Digital Content / Case: Disney+ and Apple TV 10/24 User-Generated Content / Case: Tabelog and Lululemon 10/31 OFF 11/7 Midterm 11/14 Failed business! / Case: Homejoy and Webvan 11/21 Social Media / Case: Instagram and LinkedIn 11/28 Banking (Speaker: manager from industry) 12/5 Sharing Economy / Case: TaskRabbit and BlaBlaCar 12/12 Argument Reality / Case: Realar and Room Planner 12/19 Business Model Regeneration / Case: Salesforce and Netflix 12/26 Final Project Presentation 1/2 National Holiday (OFF) 1/9 Final Week
評量方式與標準	Attendance: 10% Case assignment and discussion: 50% Final case presentation: 40%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 The selected articles and prepared-slides will be furnished by lecturer on the platform.
課程諮詢管道	Please email me: wlchang@ntut.edu.tw
備註	使用Google Meet 搭配 Google classroom教學平台 https://classroom.google.com/c/NTQ2MzA5Mjk1MjE0?cjc=ulddfph