教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
111-1	309791	電子商務	1	3.0	3	★	李鎮宇	經管所	25	0	經管三四和所合開

教學大綱與進度：

教師姓名	李鎮宇　教師諮商時間(Office Hours)
Email	G.C.Li@ntut.edu.tw
最後更新時間	2022-09-13 02:10:31
課程大綱	Students taking this course will - Learn the core concepts and key business models of e-commerce - Gain knowledge of the payment, marketing, mobile, and other applications relevant to e-commerce - Apply your learning into actual practice by analyzing cases and writing an e-commerce business plan, revising it through feedback from stakeholders.
課程進度	1. 9/14 Class Introduction 2. 9/21 E-commerce Business Strategies  3. 9/28 Startups—digital disruptors 4. 10/5 Seminar 5. 10/12 E-commerce Retail and Services 6. 10/19 Online Media 7. 10/26 Online Communities 8. 11/2 Seminar 9. 11/9 Exam Week 10. 11/16 B2B E-commerce 11. 11/23 E-commerce Marketing and Advertising 12. 11/30 Seminar 13. 12/7 Social, Mobile, and Local Marketing 14. 12/14 E-commerce Infrastructure  15. 12/21 E-commerce Security and Payment Systems  16. 12/28 Seminar 17. 1/4 Building an E-commerce Presence / Ethics 18. 1/11 Exam Week
評量方式與標準	30% - Participation, Homework, Quizzes 17.5% - E-Commerce Assignment 1 17.5% - E-Commerce Assignment 2 17.5% - E-Commerce Assignment 3 17.5% - E-Commerce Assignment 4
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 "E-Commerce 2021-2022: Business. Technology. Society." by Kenneth C. Laudon, Carol Guercio Traver Pearson Education 2022
課程諮詢管道	Email the instructor
備註	We will follow the university's regulations. Online link will be provided in case of virtual classroom. (https://oaa.ntut.edu.tw/p/404-1008-98622.php)