查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

111-1 309182 商業計劃獲利分析 1 3.0 3 ★ 林冠仲管理外國學生專班
資財所
國際金融科技專班 15 0 IMBA&IMFI&資財所

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
111-1	309182	商業計劃獲利分析	1	3.0	3	★	林冠仲	管理外國學生專班資財所國際金融科技專班	15	0	IMBA&IMFI&資財所

教學大綱與進度：

教師姓名林冠仲

Email kuanchunglin@gmail.com

最後更新時間 2022-09-12 12:17:40

課程大綱 This course focuses on the strategy and financial plan of running business with theories, practices, industry analyses, and case studies. Profit is a critical lifeline for business, we will give students a whole picture from business model, financial strategy and the relationship between the two. In this subject the models and Project evaluation criteria that provide the necessary elements for decision-making, particularly on whether or not to implement investment projects. Learn to identify and define the main cost-benefit parameters of an investment project. Basic financial understanding will be necessary for join this course. Students are expected to think and behave with creativity and execution capability as successful business man after the trainings from this course.

課程進度 1 9/14 Course Introduction Syllabus and Team Building 2 9/21 Business model, strategy and financial reports 3 9/28 Book1/ Part II: Chap 6: Multichannel marketing Chap 7:The 4 Ps marketing Chap 8:Pricing strategies: dynamic pricing 4 10/5 Book1/ Part II: Chap 9: Product lifecycle Chap10:Segmentation & personalized marketing 5 10/12 Book1/ Part III: Chap11: The BCG growth-share matrix Chap12:Blue ocean strategy 6 10/19 Book1/ Part III: Chap13: Core competence & resource-based view Chap14: Five forces analysis 7 10/26 Book1/ Part III: Chap15: Game theory: the prisoner’s dilemma Book1/ Part IV: Chap16: Design Thinking 8 11/2 Book1/ Part IV: Chap18: The lean startup Chap20: Scenario planning 9 11/9 Mid-term 10 11/16 Book1/ Part IV: Chap21:Capital asset pricing model Chap22:Capital budegting 11 11/23 Book1/ Part IV: Chap23:Ratio analysis Chap24:Valuing the firm 12 11/30 Book1/ Part IV: Chap25:Weighted average cost of capital Brief Summary of book 1 13 12/7 Book2: Chap2: Total Cost method Chap3: Contribution margin method 14 12/14 Book2: Chap4: Target profit Method Chap5: Cost of goods sold method 15 12/21 Book2: Chap6: Modified breakeven analysis Chap8: High-Low method 16 12/28 Book2: Chap10:Changing costs Chap11:Changing prices 17 1/4 Book2: Chap12: Selling price at various volume Chap13: Multiple breakeven points 18 1/11 Book2: Chap14: Net present value method Chap15: Quadratic Equation

評量方式與標準 Participation in class (30%); Presentation and discussion (70%);

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
TextBook: 1. Julian Birkinshaw & Ken Mark, 25 Need-to-Know MBA Models, 2017, FT Press 2. Michael E. Cafferky & Jon Wentworth, Breakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis (Second Edition), 2014, Business Expert Press

課程諮詢管道 kuanchunglin@gmail.com

備註
9/14 the 1st class will be executed in physical, see you all in Room 626.

教師姓名	林冠仲
Email	kuanchunglin@gmail.com
最後更新時間	2022-09-12 12:17:40
課程大綱	This course focuses on the strategy and financial plan of running business with theories, practices, industry analyses, and case studies. Profit is a critical lifeline for business, we will give students a whole picture from business model, financial strategy and the relationship between the two. In this subject the models and Project evaluation criteria that provide the necessary elements for decision-making, particularly on whether or not to implement investment projects. Learn to identify and define the main cost-benefit parameters of an investment project. Basic financial understanding will be necessary for join this course. Students are expected to think and behave with creativity and execution capability as successful business man after the trainings from this course.
課程進度	1 9/14 Course Introduction Syllabus and Team Building 2 9/21 Business model, strategy and financial reports 3 9/28 Book1/ Part II: Chap 6: Multichannel marketing Chap 7:The 4 Ps marketing Chap 8:Pricing strategies: dynamic pricing 4 10/5 Book1/ Part II: Chap 9: Product lifecycle Chap10:Segmentation & personalized marketing 5 10/12 Book1/ Part III: Chap11: The BCG growth-share matrix Chap12:Blue ocean strategy 6 10/19 Book1/ Part III: Chap13: Core competence & resource-based view Chap14: Five forces analysis 7 10/26 Book1/ Part III: Chap15: Game theory: the prisoner’s dilemma Book1/ Part IV: Chap16: Design Thinking 8 11/2 Book1/ Part IV: Chap18: The lean startup Chap20: Scenario planning 9 11/9 Mid-term 10 11/16 Book1/ Part IV: Chap21:Capital asset pricing model Chap22:Capital budegting 11 11/23 Book1/ Part IV: Chap23:Ratio analysis Chap24:Valuing the firm 12 11/30 Book1/ Part IV: Chap25:Weighted average cost of capital Brief Summary of book 1 13 12/7 Book2: Chap2: Total Cost method Chap3: Contribution margin method 14 12/14 Book2: Chap4: Target profit Method Chap5: Cost of goods sold method 15 12/21 Book2: Chap6: Modified breakeven analysis Chap8: High-Low method 16 12/28 Book2: Chap10:Changing costs Chap11:Changing prices 17 1/4 Book2: Chap12: Selling price at various volume Chap13: Multiple breakeven points 18 1/11 Book2: Chap14: Net present value method Chap15: Quadratic Equation
評量方式與標準	Participation in class (30%); Presentation and discussion (70%);
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 TextBook: 1. Julian Birkinshaw & Ken Mark, 25 Need-to-Know MBA Models, 2017, FT Press 2. Michael E. Cafferky & Jon Wentworth, Breakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis (Second Edition), 2014, Business Expert Press
課程諮詢管道	kuanchunglin@gmail.com
備註	9/14 the 1st class will be executed in physical, see you all in Room 626.