教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
111-1	309157	行銷英文	1	3.0	3	★	艾必得	管理博所	8	0	英語畢業門檻補救措施 / 不計入畢業學分

教學大綱與進度：

教師姓名	艾必得
Email	ebedendi@gmail.com
最後更新時間	2022-06-21 11:58:28
課程大綱	Marketing English is a multi-level business English course for businesspeople and students of business English. The course book has been developed in association with the Financial Times, one of the leading sources of business information in the world. The units are designed to equip students with the tools and skills they need to succeed in marketing and international business. At the end of this course, students will be able to communicate in English in a wide range of business situations; they will also enlarge their knowledge of the business world; and they will be more fluent and confident in using the language of business and should increase their companies’ prospects.
課程進度	Week 1: Talk about your career plan (1.) Ability, requests and offers. Telephoning: making contact. (2.) Listening and reading (videos and audio): An interview with the finance director of a tv company, and the effect of Facebook profile on your job prospect. *Assignments: Read the book and handout. Week 2: Presenting your company (1.) Describing companies. Presenting your company. (2.) Listening and reading (videos and audio): An interview with a CEO company. *Assignments: Read the book and handout. Week 3: Negotiating skills (1.) Making sales Negotiating: reaching agreement. (2.) Listening and reading: Interview with the director of a marketing company and the role of gender in marketing. *Assignments: Read the book and handout. Week 4: What makes a great idea? (1.) Successful meetings (2.) Listening and reading: An interview with a researcher. Web articles: Who needs translators? –; Safer cycling; Going for gold. *Assignments: Read the book and handout. Discuss Final Paper Week 5: Preparing for an Interview (1.) Participating in discussions (2.) Listening and reading: An interview with the Director of Marketing at a health consultancy. *Assignments: Read the book and handout. Week 6: Socializing with business partners (1.) Socializing: greetings and small talk (2.) Listening and reading: An interview with the Chief Executive of a corporate entertainment company. *Assignments: Read the book and handout. Week 7: New business and business sectors (1.) Dealing with numbers. (2.) Listening and reading: Interviews with the CEO of a money-transfer company and the CEO of a food company. *Assignments: Read the book and handout. Week 8: Marketing mix and marketing campaigns (1.) Telephoning: exchanging information (2.) Listening and reading: An interview with the European Marketing manager of a pharmaceutical company. *Assignments: Read the book and handout. Week 9: Midterm Oral Presentations Week 10: Qualities of a good manager (1.) Verbs and prepositions. Reported speech. Socializing and entertaining. (2.) Listening and reading: We will discuss an interview with the author of a management book. *Assignments: Read the book and handout. Week 11: Managing conflicts (1.) Word-building. Conditionals. Negotiating: dealing with conflict. (2.) Listening and reading: An interview with an expert in dispute resolution. *Assignments: Read the book and handout. Week 12: Presenting a product (1.) Describing products. Presenting a product. (2.) Listening and reading: An interview with the editor of a news network. *Assignments: Read the book and handout. Week 13: Competition We will discuss different scenarios in marketing transactions. Readings: read the book and handout, videos and audio Week 14: Advertising and promotion We will learn how to present an idea to colleagues or associates and persuade them to support the proposal. Focus: listening comprehension, vocabulary, and speaking Week 15: Branding We will discuss famous brands and learn key branding vocabulary. Focus: listening activity on branding Assignments: Turn in Final Paper Week 16: Case study 1 We will learn useful vocabulary for talking about competition in business. Focus: listen to talks about rivalries, learn collocations with the word ‘competition’ and study competition idioms. Week 17: Case study 2 We will learn useful words and phrases for talking about advertising methods and promotional strategies. Focus: Role plays Week 18: Final Exam Written Presentations
評量方式與標準	Attendance/Participation in class 20% Midterm exam 40% Final exam 40% Total grade
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Market Leader Pre-intermediate Third Edition
課程諮詢管道	Email: ebedendi@gmail.com Line: ebede20
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