教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
111-1	307224	消費者行為	1	3.0	3	★	黃瀅瑛	工管所 管理外國學生專班 資財所 國際金融科技專班 管理博所	50	1	工管所&資財所&IMBA&IMFI&管理博班合開

教學大綱與進度：

教師姓名	黃瀅瑛　教師諮商時間(Office Hours)
Email	yingyinhuang@ntut.edu.tw
最後更新時間	2022-06-06 12:50:44
課程大綱	This course focuses on the understanding of consumer behavior through consumers' decision-making processes as well as consumers' attitudes towards certain products. How and why do consumers make their consumption choices, how do they think and act during the processes, and do they feel satisfied or dissatisfied with their decisions? Various underlying concepts and topics will be discussed (e.g. perception and cognition, human behavior, user experience, ergonomics, human-centered design, policy and social norms, product development, etc.)
課程進度	Week 01: Course introduction and announcement Week 02-03: Introduction to consumer behavior Week 04-05: Consumer decision process Week 06-07: Pre-purchase process Week 08-09: Purchase process Week 10: TBD (midterm assignment) Week 11: Post-purchase process Week 12-13: Individual differences Week 14-15: Influencing consumer behavior Week 16-17: Final project presentation Week 18: TBD (final exam week) *Note: This schedule is tentative and subject to change
評量方式與標準	In-class assignment(s) & participation: 25% Individual report or mid-term exam: 35% Final project: 40%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2006). Consumer Behavior (10th ed.). Mason: Thomson. Self-made materials
課程諮詢管道	Please check course information on i-School+ platform and/or contact the lecturer (yingyinhuang@mail.ntut.edu.tw).
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