教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
110-2	302633	數位轉型與創新商業模式	1	3.0	3	★	張瑋倫	經管所 管理外國學生專班 資財所 國際金融科技專班	45	0	IMBA&IMFI&經管所&資財所

教學大綱與進度：

教師姓名	張瑋倫　教師諮商時間(Office Hours)
Email	wlchang@ntut.edu.tw
最後更新時間	2022-02-07 17:38:32
課程大綱	本課程在於協助同學了解數位轉型的浪潮趨勢，以及適應新科技所改變的商業模式。課程將介紹創新的商業模式例如共享經濟、金融科技、線上至離線、使用者生成內容等平台模式應用。每個模式將會連結到實務中企業個案，以協助同學進一步深入了解與分析創新的模式概念。本課程將涵蓋數位轉型與創新模式的基本概念，以數位轉型與科技適應角度，透過實務案例來了解創新商業模式。 This course aims to help students understand the trend of digital transformation and technology adaption in business models. The innovative business models will be introduced such as sharing economy, FinTech, online-to-offline, user-generated content, and so on. The matched cases will be selected to elaborate and analyze the innovative business models. This course will provide comprehensive knowledge of innovative business models by digital transformation and technology adaption (information and communication technology).
課程進度	2/21 Orientation 2/28 OFF 3/7 Digital transformation-concept 3/14 Business model canvas-concept 3/21 Innovative business models / Case: TransferWise and ZipCar 3/28 Digital Content / Case: Disney+ and NY Times 4/4 OFF 4/11 User-Generated Content / Case: Tabelog and TripAdvisor 4/18 Midterm week 4/25 Social Media / Case: Instagram and LinkedIn 5/2 Sharing Economy / Case: TaskRabbit and BlaBlaCar 5/9 Sports / Case: MLB and NBA 5/16 Banking/ Case: N26 and Wells Fargo 5/23 Argument Reality / Case: Realar and IKEA 5/30 Business Model Regeneration / Case: LEGO and Netflix 6/6 Discussion 6/13 Final Presentation 6/20 Final Week
評量方式與標準	Attendance: 10% Case assignment and discussion: 50% Final case presentation: 40%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 The handout (files) and supplemental material will be provided by instructor.
課程諮詢管道
備註	1. The online course platform is: Google meet + Google Classroom 2. The announcement will be informed via email 3. The way to reach the instructor is: wlchang@ntut.edu.tw