教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
110-1	299231	數位組織與轉型	1	3.0	3	★	張瑋倫	經管四 經管三	27	0	＊

教學大綱與進度：

教師姓名	張瑋倫
Email	wlchang@ntut.edu.tw
最後更新時間	2021-09-29 08:31:39
課程大綱	This course aims to help students understand the trend of digital transformation and technology adaption in business models. The innovative business models will be introduced such as sharing economy, sports, banking in FinTech, user-generated content, and so on. The matched cases will be selected to elaborate and analyze the innovative business models. This course will provide comprehensive knowledge of innovative business models by digital transformation and technology adaption (information and communication technology).
課程進度	9/27 Orientation 10/4 Digital transformation-concept 10/11 OFF 10/18 Business model canvas-concept (ONLINE) 10/25 Innovative business models / Case: TransferWise and ZipCar 11/1 Digital Content / Case: Disney+ and NY Times 11/8 User-Generated Content / Case: Tabelog and TripAdvisor 11/15 Midterm week (OFF) 11/22 Social Media / Case: Instagram and LinkedIn 11/29 Sharing Economy / Case: TaskRabbit and BlaBlaCar 12/6 Sports / Case: MLB and NBA 12/13 Banking/ Case: N26 and Wells Fargo 12/20 Argument Reality / Case: Realar and IKEA 12/27 Business Model Regeneration / Case: LEGO and Netflix 12/27 Final Presentation (ONLINE) 1/3 Final Presentation (ONLINE) 1/10 專題演講 (ONLINE)
評量方式與標準	Attendance: 10% Case assignment and discussion: 50% Final case presentation: 40%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 The selected articles and prepared-slides will be furnished by lecturer on the platform.
課程諮詢管道	可透過email聯繫: wlchang@ntut.edu.tw
備註	●上課方式：遠距上課 ●評量方式： Attendance: 10% Case assignment and discussion: 50% Final case presentation: 40% ●補充說明資訊：