教學大綱與進度
課程基本資料:
學年期
課號
課程名稱
階段
學分
時數
修
教師
班級
人
撤
備註
110-2
298844
網路行銷與數據分析
1
3.0
3
★
鄭麗珍
管理外國學生專班
資財所
國際金融科技專班
17
0
IMBA&IMFI&資財所
教學大綱與進度:
教師姓名
鄭麗珍
Email
jessicacheng@mail.ntut.edu.tw
最後更新時間
2022-02-15 11:51:51
課程大綱
E-Marketing involves information technology and marketing. The course will explore information technology/systems concepts from a non-technical perspective and examine how the marketing function is influenced by emerging technology trends. In addition, some famous e-marketing technique would be introduced in this course including recommended system, customer segmentation and so on. This course also discusses the journal paper to enhance the students' theoretical base NOTE: This is an advanced course. Student should take a prerequirement course "Big Data Analytics". Student also should familiar with python
課程進度
Part I: e marketing concepts 1. E marketing in context 2. E marketing environment 3. E marketing strategy 4. D E marketing management Part II: Data analysis of E marketing concepts 1. Recommended system 2. Opinion mining 3. Social network analysis 4 .Customer segmentation Part III: paper presentation Part IV: project presentation
評量方式與標準
Attendance: 10% Participation and discussion every week: 30% Paper presentation ~30% final term project: 30%
使用教材、參考書目或其他
【遵守智慧財產權觀念,請使用正版教科書,不得使用非法影印教科書】
使用外文原文書:是
Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python (First Edition) Galit Shmueli, Peter C. Bruce, Peter Gedeck, and Nitin R. Patel (c) 2019 John Wiley & Sons, Inc. Bing Liu Sentiment Analysis : Mining Opinions, Sentiments, and Emotions, 2015 E-marketing 8th edition, Raymond D. Frost, Alexa Fox, Judy Strauss, 2018 Recent academic papers, tutorials, and slides.
課程諮詢管道
備註
1. 開學周課程問題將透過北科 i 學園 公告,之後主要是zuvio
同學如有加退選簽核或課程問題請 email: lijen.cheng@gmail.com
信件標題 [網路行銷與數據分析]
2.因應疫情防疫規定,可能調整教學方式
遠距教學,預計使用教學軟體: 微軟的 teams