查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

110-1 294113 行銷管理 1 3.0 3 ▲ 楊神珠國際金融科技專班 5 0 ◎IMBA&IMFI

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
110-1	294113	行銷管理	1	3.0	3	▲	楊神珠	國際金融科技專班	5	0	◎IMBA&IMFI

教學大綱與進度：

教師姓名楊神珠

Email Pearlinself@gmail.com

最後更新時間 2021-09-26 23:47:07

課程大綱 The objectives of this course are as follws: 1. To learn key content/context /concept about Marketing in theory and in real-world, the importance of Marketing, its Scope/definition, and review the core concepts of new Marketing. 2. This course will also entail the 10 main types of marketers marketed, and how do they prospect into the marketplace, and who and what are the basic markets. While in the marketplace, how the sellers and buyers are connected and extended by key customers groups and target markets. 3. With corporate core value proposition, students will alliance key elements with the course process to design a suggested proper Semester-Long marketing plan project. By using Kotler, it will enable students to extend their vision while using the Examples and case studies in the textbook. And students also need to learn the Core Marketing Concepts： Marketing Environment , both inside and outside the organization, TPS, Brands and offers, Value and Satisfaction, Societal forces, Marketing Channel, Supply Chain, and another competition watch, which may affect the marketing result. 4. To understand the Marketing subject, an art and science combination in a holistic approach. Learning Methods: 1. Reading classical text and modern related articles, where the group will share their insight by the presentation. 2. Study journal paper: encourage students to learn to publish short articles or apply the mini-project. 3. Site visiting: Creative clusters and museums, learning how creative industry working employees are different from other areas, and what learners will view the world after studying these subjects.

課程進度 Week 01 (09/27) : Course Introduction. Chap. 1 -Defining Marketing for the New Realities Week 02 (10/04) : Chap. 2 - Developing Marketing Strategies and Plans Chap. 3 - Gathering Information and Forecasting Demand Week 03 (10/11) : Holiday Week 04 (10/18) : Chap 4 – Conducting Marketing Research Week 05 (10/25) : Chap. 5 - Creating Customer Value, Satisfaction, and Loyalty Chap. 6 - Analyzing Consumer Markets Week 06 (11/01) : 校慶 Chap. 7 - Analyzing Business Markets Chap.8 - Identifying Market Segments and Targets Week 07 (11/08) : Chap. 9 - Creating Brand Equity Chap. 10 - Crafting the Brand Positioning Week 08 (11/15) : Chap.11 - Competitive Dynamics Week 09 (11/22) : Mid-term Exam by Group presentation Week 10 (11/29) : Chap. 12 - Setting Product Strategy Chap. 13 - Designing and Managing Services Week 11 (12/06) : Speaker Lecture Week 12 (12/13) : Chap. 14 - Developing Pricing Strategies and Programs Week 13 (12/20) : Chap. 15 - Designing and Managing Marketing Channels and Value Networks Chap. 16 - Managing Retailing, Wholesaling, and Logistics Week 14 (12/27) : Chap. 17 - Designing and Managing Integrated Marketing Communications Chap. 18 - Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations Chap. 19 Managing Digital Communications: Online, Social Media, and Mobile Week 15 (01/03) : Chap. 20 - Managing Personal Communications: Direct Marketing and Personal Selling Week 16 (01/10) : Chap. 21 - Introducing New Market Offerings Chap. 22 - Tapping into Global Markets Week 17 (01/17) : Final-Exam (Final Report) Managing a Holistic Marketing Organization

評量方式與標準 Mid Term 25% Group presentation Final 25% Paper Exam + Group presentation Participation 50% Asking question for gaining more participation scores Absence w/o notice 2.5% if 10 times absence = 25% Allow for 2 times work or school business. (proof needed) Class Quiz + Presentation = 25%, 1. 3-4 people in a group. 2. Absence / Leave notice is required in advance, the document is provided by the company or by the school. A sick leave notice by a doctor can be provided later. 3. Group presentation may be required for each class for the wrap-up of the previous class. 4. 360 degrees evaluation at the end of the class by peers Contact information: Email: shenchu.yang@gmail.com Cell Phone: 0932302756

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
1. Marketing Management: 7/E, An Asian Perspective, Philip Kotler, Kevin Lane Kelle 2. Lampel, J., & Germain, O. (2016). Creative industries as hubs of new organizational and business practices. In. UK: Elsevier. 3. Conley, J. G., Bican, P. M., & Ernst, H. Value Articulation: A Framework For The Strategic Management of Intellectual Property. California Management Review, 55(4), 102-120. doi:10.1525/cmr.2013.55.4.102. (2013)

課程諮詢管道 Contact information:
Email: shenchu.yang@gmail.com
Cell Phone: 0932302756

備註 ●上課方式：遠距上課

●評量方式：
11/22 Mon. Hand in the report by mail or online submit.
01/17 Mon. Group report, On line course.
●補充說明資訊：
Contact information:
Email: shenchu.yang@gmail.com
Cell Phone: 0932302756

教師姓名	楊神珠
Email	Pearlinself@gmail.com
最後更新時間	2021-09-26 23:47:07
課程大綱	The objectives of this course are as follws: 1. To learn key content/context /concept about Marketing in theory and in real-world, the importance of Marketing, its Scope/definition, and review the core concepts of new Marketing. 2. This course will also entail the 10 main types of marketers marketed, and how do they prospect into the marketplace, and who and what are the basic markets. While in the marketplace, how the sellers and buyers are connected and extended by key customers groups and target markets. 3. With corporate core value proposition, students will alliance key elements with the course process to design a suggested proper Semester-Long marketing plan project. By using Kotler, it will enable students to extend their vision while using the Examples and case studies in the textbook. And students also need to learn the Core Marketing Concepts： Marketing Environment , both inside and outside the organization, TPS, Brands and offers, Value and Satisfaction, Societal forces, Marketing Channel, Supply Chain, and another competition watch, which may affect the marketing result. 4. To understand the Marketing subject, an art and science combination in a holistic approach. Learning Methods: 1. Reading classical text and modern related articles, where the group will share their insight by the presentation. 2. Study journal paper: encourage students to learn to publish short articles or apply the mini-project. 3. Site visiting: Creative clusters and museums, learning how creative industry working employees are different from other areas, and what learners will view the world after studying these subjects.
課程進度	Week 01 (09/27) : Course Introduction. Chap. 1 -Defining Marketing for the New Realities Week 02 (10/04) : Chap. 2 - Developing Marketing Strategies and Plans Chap. 3 - Gathering Information and Forecasting Demand Week 03 (10/11) : Holiday Week 04 (10/18) : Chap 4 – Conducting Marketing Research Week 05 (10/25) : Chap. 5 - Creating Customer Value, Satisfaction, and Loyalty Chap. 6 - Analyzing Consumer Markets Week 06 (11/01) : 校慶 Chap. 7 - Analyzing Business Markets Chap.8 - Identifying Market Segments and Targets Week 07 (11/08) : Chap. 9 - Creating Brand Equity Chap. 10 - Crafting the Brand Positioning Week 08 (11/15) : Chap.11 - Competitive Dynamics Week 09 (11/22) : Mid-term Exam by Group presentation Week 10 (11/29) : Chap. 12 - Setting Product Strategy Chap. 13 - Designing and Managing Services Week 11 (12/06) : Speaker Lecture Week 12 (12/13) : Chap. 14 - Developing Pricing Strategies and Programs Week 13 (12/20) : Chap. 15 - Designing and Managing Marketing Channels and Value Networks Chap. 16 - Managing Retailing, Wholesaling, and Logistics Week 14 (12/27) : Chap. 17 - Designing and Managing Integrated Marketing Communications Chap. 18 - Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations Chap. 19 Managing Digital Communications: Online, Social Media, and Mobile Week 15 (01/03) : Chap. 20 - Managing Personal Communications: Direct Marketing and Personal Selling Week 16 (01/10) : Chap. 21 - Introducing New Market Offerings Chap. 22 - Tapping into Global Markets Week 17 (01/17) : Final-Exam (Final Report) Managing a Holistic Marketing Organization
評量方式與標準	Mid Term 25% Group presentation Final 25% Paper Exam + Group presentation Participation 50% Asking question for gaining more participation scores Absence w/o notice 2.5% if 10 times absence = 25% Allow for 2 times work or school business. (proof needed) Class Quiz + Presentation = 25%, 1. 3-4 people in a group. 2. Absence / Leave notice is required in advance, the document is provided by the company or by the school. A sick leave notice by a doctor can be provided later. 3. Group presentation may be required for each class for the wrap-up of the previous class. 4. 360 degrees evaluation at the end of the class by peers Contact information: Email: shenchu.yang@gmail.com Cell Phone: 0932302756
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 1. Marketing Management: 7/E, An Asian Perspective, Philip Kotler, Kevin Lane Kelle 2. Lampel, J., & Germain, O. (2016). Creative industries as hubs of new organizational and business practices. In. UK: Elsevier. 3. Conley, J. G., Bican, P. M., & Ernst, H. Value Articulation: A Framework For The Strategic Management of Intellectual Property. California Management Review, 55(4), 102-120. doi:10.1525/cmr.2013.55.4.102. (2013)
課程諮詢管道	Contact information: Email: shenchu.yang@gmail.com Cell Phone: 0932302756
備註	●上課方式：遠距上課 ●評量方式： 11/22 Mon. Hand in the report by mail or online submit. 01/17 Mon. Group report, On line course. ●補充說明資訊： Contact information: Email: shenchu.yang@gmail.com Cell Phone: 0932302756