教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
110-1	293979	企業個案分析研討與寫作	1	3.0	3	★	劉宛淯	管理外國學生專班 國際金融科技專班	0	0	◎IMBA&IMFI【停開】

教學大綱與進度：

教師姓名	劉宛淯
Email	graceliu.university@gmail.com
最後更新時間	2021-09-22 16:39:33
課程大綱	This course uses Ivey/Harvard case studies to enhance IMBA and international students' understanding of business concepts and theories, and learn how to write papers, thesis, and career application. All students will benefit in learning all the following skills and abilities, including: 1: How to read academic papers 2: How to write [papers and cases ...]for publication 3: How to develop ideas and framework to write your thesis 4: How to build case writing skills and academic paper writing skills 5: How to apply theories to real business world (for your future career...) 6: How to integrate science fields and buisness fields... 7: Cross-cultural interaction and communication learning 8: Creative Application of theories to real business fields The business case topics include (but not limited to): Financial management, Strategic management, International marketing management, Technology innovations, Artificial Intelligence (AI), High New Technology (Electic cars, Space, ..), Futuristic Industries (Cross-cultural Food, Music, Travel, Entertainment, …) ect. All students are welcome to add special topics to customize your personal interests. The professor will teach each student to build, develop and write his/her customized proposal (for your thesis, cases, papers, or your potential career).All students will benefit in learning all the following skills and abilities, including: 1: How to read academic papers 2: How to write [papers and cases ...]for publication 3: How to develop ideas and framework to write your thesis 4: How to build case writing skills and academic paper writing skills 5: How to apply theories to real business world (for your future career...) 6: How to integrate science fields and buisness fields... 7: Cross-cultural interaction and communication learning 8: Creative Application of theories to real business fields The business case topics include (but not limited to): Financial management, Strategic management, International marketing management, Technology innovations, Artificial Intelligence (AI), High New Technology (Electic cars, Space, ..), Futuristic Industries (Cross-cultural Food, Music, Travel, Entertainment, …) ect. All students are welcome to add special topics to customize your personal interests. The professor will teach each student to build, develop and write his/her customized proposal (for your thesis, cases, papers, or your potential career). 本課程運用哈佛個案和加拿大Ivey 個案來說明企業管理的理論觀念以及分析方法,讓學生對企業管理有一定程度的了解,課程內容將以國外著名案例為基礎，主題包括(但不局限於): 財務管理、策略管理、創新管理、組織領導、行銷管理等。課程採用個案教學方法。 This course uses Ivey/Harvard case studies to enhance IMBA and international students' understanding of business concepts and theories. In addition, all students will benefit in learning all the following skills and abilities, including: 1: How to read academic papers 2: How to write [papers and cases ...]for publication 3: How to develop ideas and framework to write your thesis 4: How to build case writing skills and academic paper writing skills 5: How to apply theories to real business world (for your future career...) 6: How to integrate science fields and buisness fields... 7: Cross-cultural interaction and communication learning 8: Creative Application of theories to real business fields The business case topics include (but not limited to): Financial management, Strategic management, International marketing management, Technology innovations, Artificial Intelligence (AI), High New Technology (Electic cars, Space, ..), Futuristic Industries (Cross-cultural Food, Music, Travel, Entertainment, …) ect. All students are welcome to add special topics to customize your personal interests. The professor will teach each student to build, develop and write his/her customized proposal (for your thesis, cases, papers, or your potential career).
課程進度	各位博碩研究生同學們好: 所有課程相關內容介紹將於9/28第一堂課詳細說明, 歡迎有興趣之博碩研究生準時參加 , 藉由本課程學習進階之專業英文之口語表達與寫作修辭： Week 1-2 : Introduction of Case teaching and writing Week 3 -4: Harvard and Ivey Case study [topic & film: ] Week 5 -6: proposal 1 Week 7-8 : Harvard and Ivey Case study [topic & film: ] Week 9-10 : proposal 2 Week 10 -11: Harvard and Ivey Case study [topic & film: ] Week 12-13 : proposal 3 Week 14-16 teaching note writing (cases, thesis, papers)[topic and film: ] Week 17-18: presentation
評量方式與標準	In-Class discussions 40% Attendance 20% Case proposal/presentation 40%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：否 Harvard business cases Ivey business cases International Materials Films and videos
課程諮詢管道	1: If you are interested in taking this course, and ask the professor to sign your document, please make sure you join the first class on 9/28. 2: Please come to the class ON TIME. Punctuality is Very Important.
備註	因應疫情發展，本學期教學及授課方式請依照學校網頁所公布之訊息為準： (https://oaa.ntut.edu.tw/p/404-1008-98622.php?Lang=zh-tw) ●上課方式：遠距上課 ●評量方式： Case Study and Analysis Practice Writing in Professional English Presentations Final Project ●補充說明資訊： 3: After completing your "1 & 2" steps, if you have other questions, please email the professor: GraceLiu.University@gmail.com 老師敬祝各位平安 健康 快樂 Wish you all a safe and happy life ~ ~ ~