查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

110-1 293972 消費者行為 1 3.0 3 ★ 黃瀅瑛管理外國學生專班
國際金融科技專班
管理博所 31 0 ◎IMBA&IMFI&管理博班

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
110-1	293972	消費者行為	1	3.0	3	★	黃瀅瑛	管理外國學生專班國際金融科技專班管理博所	31	0	◎IMBA&IMFI&管理博班

教學大綱與進度：

教師姓名黃瀅瑛

Email yingyinhuang@ntut.edu.tw

最後更新時間 2021-09-16 14:22:12

課程大綱 This course will focus on the understanding of consumer behavior through consumers' decision-making processes as well as consumers' attitudes towards certain products. How and why do consumers make their consumption choices, how do they think and act during the processes, and do they feel satisfied or dissatisfied with their decisions? Various underlying concepts and topics will be discussed (e.g. perception and cognition, human behavior, user experience, ergonomics, human-centered design, policy and social norms, product development, etc.)

課程進度 Week 01: Course introduction and announcement (Sep. 24) Week 02-03: Introduction to consumer behavior (Oct. 1/Oct. 8) Week 04-05: Consumer decision process (Oct. 15/Oct. 22) Week 06-07: Pre-purchase process (Oct. 29/Nov. 5) Week 08-09: Purchase process (Nov. 12/Nov. 19) Week 10: TBD (midterm assignment) (Nov. 26) Week 11: Post-purchase process (Dec. 3) Week 12-13: Individual differences (Dec. 10/Dec. 17) Week 14: Influencing consumer behavior (Dec. 24) Week 15: No class (Dec. 31) Week 16: Final project presentation - Part I (Jan. 7) Week 17: Final project presentation - Part II (Jan. 14) Week 18: TBD (final exam week)

評量方式與標準 In-class assignment(s) & participation: 25% Individual report or mid-term exam: 35% Final project: 40%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2006). Consumer Behavior (10th ed.). Mason: Thomson.

課程諮詢管道 Email: yingyinhuang@mail.ntut.edu.tw
Phone: (02) 2771 2171 ext. 2336
Office hours: Tue. 14:00-16:00
ZUVIO: 80135717

備註 ●上課方式：遠距上課

●評量方式：
Online individual presentation & final project presentation will be considered. Details will be discussed during the class.
●補充說明資訊：
Course information will be announced on the Taipei Tech i-school PLUS portal & ZUVIO (80135717). Please check the updated information in prior to the class.

教師姓名	黃瀅瑛
Email	yingyinhuang@ntut.edu.tw
最後更新時間	2021-09-16 14:22:12
課程大綱	This course will focus on the understanding of consumer behavior through consumers' decision-making processes as well as consumers' attitudes towards certain products. How and why do consumers make their consumption choices, how do they think and act during the processes, and do they feel satisfied or dissatisfied with their decisions? Various underlying concepts and topics will be discussed (e.g. perception and cognition, human behavior, user experience, ergonomics, human-centered design, policy and social norms, product development, etc.)
課程進度	Week 01: Course introduction and announcement (Sep. 24) Week 02-03: Introduction to consumer behavior (Oct. 1/Oct. 8) Week 04-05: Consumer decision process (Oct. 15/Oct. 22) Week 06-07: Pre-purchase process (Oct. 29/Nov. 5) Week 08-09: Purchase process (Nov. 12/Nov. 19) Week 10: TBD (midterm assignment) (Nov. 26) Week 11: Post-purchase process (Dec. 3) Week 12-13: Individual differences (Dec. 10/Dec. 17) Week 14: Influencing consumer behavior (Dec. 24) Week 15: No class (Dec. 31) Week 16: Final project presentation - Part I (Jan. 7) Week 17: Final project presentation - Part II (Jan. 14) Week 18: TBD (final exam week)
評量方式與標準	In-class assignment(s) & participation: 25% Individual report or mid-term exam: 35% Final project: 40%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2006). Consumer Behavior (10th ed.). Mason: Thomson.
課程諮詢管道	Email: yingyinhuang@mail.ntut.edu.tw Phone: (02) 2771 2171 ext. 2336 Office hours: Tue. 14:00-16:00 ZUVIO: 80135717
備註	●上課方式：遠距上課 ●評量方式： Online individual presentation & final project presentation will be considered. Details will be discussed during the class. ●補充說明資訊： Course information will be announced on the Taipei Tech i-school PLUS portal & ZUVIO (80135717). Please check the updated information in prior to the class.