查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

110-1 291689 行銷研究 1 3.0 3 ★ 李鎮宇經管三 12 2 ＊

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
110-1	291689	行銷研究	1	3.0	3	★	李鎮宇	經管三	12	2	＊

教學大綱與進度：

教師姓名李鎮宇

Email G.C.Li@ntut.edu.tw

最後更新時間 2021-12-01 14:45:37

課程大綱 As a 3rd year course in marketing research, this course is designed to 1. Introduce the role, scope, process and fundamental concepts of marketing research 2. Provide an understanding of research methodology and its implementation (using R) 3. Support the student to do a real marketing research project

課程進度 1. National Holiday 2. Introduction to Marketing Research: Defining Problem and Design 3. Research Design: Qualitative and Survey Approaches 4. National Holiday 5. Researching Product Concept 6. Researching Customer Problems 7. Analytical Attributes Research 8. EMBA Joint Session 1: Harvard Case 9. Midterm week - Due: Case Report 10. Product and Launch Research 11. Research Design 12. Questionnaire Design 13. EMBA Joint Session 2: Case Presentation 14. SAS Vaya 15. Sales Forecasting and Analysis 16. Product Protocal 17. Project Presentation Week 18. Exam week: Turn in final project

評量方式與標準 20% Participation, homework, quizzes 15% Assignment 1: Marketing Case Report (EMBA Group) 20% Presentation 1: Research & project presentation (EMBA Group) 15% Assignment 2: Marketing research design (Individual) 30% PPT Report (Individual) 100% Total

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
Core marketing research skills: Naresh K. Malhotra, Marketing Research: An Applied Orientation, Pearson Education, 2020. Applying marketing research to the product lifecycle: C. M. Crawford, C. A Di Benedetto “New Products Management” 12th Edition, McGraw Hill Education, 2021

課程諮詢管道 Email the instructor

備註因應疫情發展，本學期教學及授課方式請依照學校網頁所公布之訊息為準：
(https://oaa.ntut.edu.tw/p/404-1008-98622.php?Lang=zh-tw)

●上課方式：遠距上課

●評量方式：
Presentations can be online if necessary due to Covid-19 developments.
●補充說明資訊：
Join the class LINE Group:
http://line.me/ti/g/TYJ6gWRw74

教師姓名	李鎮宇
Email	G.C.Li@ntut.edu.tw
最後更新時間	2021-12-01 14:45:37
課程大綱	As a 3rd year course in marketing research, this course is designed to 1. Introduce the role, scope, process and fundamental concepts of marketing research 2. Provide an understanding of research methodology and its implementation (using R) 3. Support the student to do a real marketing research project
課程進度	1. National Holiday 2. Introduction to Marketing Research: Defining Problem and Design 3. Research Design: Qualitative and Survey Approaches 4. National Holiday 5. Researching Product Concept 6. Researching Customer Problems 7. Analytical Attributes Research 8. EMBA Joint Session 1: Harvard Case 9. Midterm week - Due: Case Report 10. Product and Launch Research 11. Research Design 12. Questionnaire Design 13. EMBA Joint Session 2: Case Presentation 14. SAS Vaya 15. Sales Forecasting and Analysis 16. Product Protocal 17. Project Presentation Week 18. Exam week: Turn in final project
評量方式與標準	20% Participation, homework, quizzes 15% Assignment 1: Marketing Case Report (EMBA Group) 20% Presentation 1: Research & project presentation (EMBA Group) 15% Assignment 2: Marketing research design (Individual) 30% PPT Report (Individual) 100% Total
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 Core marketing research skills: Naresh K. Malhotra, Marketing Research: An Applied Orientation, Pearson Education, 2020. Applying marketing research to the product lifecycle: C. M. Crawford, C. A Di Benedetto “New Products Management” 12th Edition, McGraw Hill Education, 2021
課程諮詢管道	Email the instructor
備註	因應疫情發展，本學期教學及授課方式請依照學校網頁所公布之訊息為準： (https://oaa.ntut.edu.tw/p/404-1008-98622.php?Lang=zh-tw) ●上課方式：遠距上課 ●評量方式： Presentations can be online if necessary due to Covid-19 developments. ●補充說明資訊： Join the class LINE Group: http://line.me/ti/g/TYJ6gWRw74