教學大綱與進度
課程基本資料:
學年期
課號
課程名稱
階段
學分
時數
修
教師
班級
人
撤
備註
109-2
284920
創業管理
1
3.0
3
▲
吳忠敏
經管所
7
0
教學大綱與進度:
教師姓名
吳忠敏
Email
cmwu@ntut.edu.tw
最後更新時間
2020-12-14 09:12:40
課程大綱
課程主要內容如下; 1.創業前的主要功課,產業分析鎖定及環境scan 2.創業的成功失敗因素分析 3.創業前的SWOT分析 4.創業專業知識->財務規劃及理財篇 5.創業專業知識->行銷管理篇 6.創業專業知識->資訊管理篇 7.創業專業知識->生產管理及產品研發 8.創業專業知識->人力資源及組織規劃 9.企業營運計畫書撰寫 10.企業營運財務試算 11.企業創業實務篇->加盟連鎖管理(1)--(8) 12.企業創業實務篇->個店經營管理(1)-(2) The main content of this course include: 1. Environmental analysis. 2. The key factor to successfully start an enterprise. 3. SWOT analysis. 4. Financial forecast and financial management. 5. Marketing management. 6. Informational management. 7. Manufacturing management and new product design. 8. Human resources and organization management. 9. Start-an-enterprise operating program. 10.The try-balance-sheet of starting an enterprise. 11.Case study of a famous successful joined-ventured company. 12.Case study of a famous successful new-factional enterprise.
課程進度
1. Introduction 2. Chapter 1 and 2 3. Chapter 3 and 4 4. Chapter 5and 6 5. Chapter 7 and 8 6. Chapter 9 and 10 7. Chapter 11 and 12 8. Chapter 13 and 14 9. Middle term examination 10. Chapter 15 and 16 11. Chapter 17 and 18 12. Chapter 19 13. Case study/Presentation 14. Case study/Presentation 15. Case study/Presentation 16. Case study/Presentation 17. Case study/Presentation 18. Final examination
評量方式與標準
評分標準﹕For this course, total score is one hundred points (100%). Middle term Examination worth thirty points (30%) and Final Examination worth thirty points (30%). Homework worth forty points (40%). Twenty points are for the reading assignment and another twenty points are self-designed activity to earn the points.
使用教材、參考書目或其他
【遵守智慧財產權觀念,請使用正版教科書,不得使用非法影印教科書】
使用外文原文書:是
”New Venture Creation – Entrepreneurship for the 21st Century,” Tenth Edition, Stephen Spinelli Jr. and Robert Adams, 2015, McGraw-Hill The selected articles and prepared-slides will be furnished by the lecturer on the platform. 請尊重智慧財產權請用正版書籍
課程諮詢管道
備註