查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

114-1 357784 媒體與社會 1 2.0 2 △ 楊欣茹外籍學生專班課程
互動外生二 30 0 社會與法治向度,和外生班合開

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
114-1	357784	媒體與社會	1	2.0	2	△	楊欣茹	外籍學生專班課程互動外生二	30	0	社會與法治向度,和外生班合開

教學大綱與進度：

教師姓名楊欣茹

Email yanghsins@gmail.com

最後更新時間 2025-11-02 09:59:15

課程大綱 This course aims to explore how media influence our lives, culture, and social structures, while guiding students to reflect on their own roles within the media environment. The course is divided into four major sections, moving from the external to the internal dimensions of media—beginning with media consumption, then moving through media texts, and finally media production—to gradually build an understanding of how media operate. We will start by examining the role of the audience: how individuals consume, engage with, or even resist media. Next, we will analyze media texts—including, but not limited to, television, film, advertising, and magazines—to investigate how they “represent” (or distort) different aspects of our lives. We will then turn to the operations of media industries, considering how underlying economic and political structures shape media content. Finally, the course will extend to today’s new media landscape, focusing on the transformations and challenges brought about in the digital age. By integrating theory with case studies, this course encourages students to critically view, analyze, and engage with contemporary media culture, cultivating both media sensitivity and media literacy.

課程進度 - **Week 1. Course Introduction:** Media and Everyday Life; Media Production, Products, and Consumption. **Part I. Media Consumption: Audience or Agent** - Week 2. The Audience: Couch Potatoes or Active Viewers - Week 3. Participatory Culture in the Internet Age - Week 4. Holiday - Week 5. Holiday - Week 6. Social media not only for social - Week 7. Algorithm and filter world: Who Gets Promoted? Who Gets Canceled ? **Part II. Media Products: Texts and Culture** - Week 8.Representation: Encoding and Decoding - Week 9. Representation: Objective Reality vs. Media Reality - Week 10.Film, Television and Advertising: Gender, Ethnicity, and Class - Week 11. News and the Fourth Estate: Gatekeeping and Fake News **Part III. Media Production: Media Industries and Economic Structures** - Week 12. The Economic Features of Media: The Dual Product Market and Product Placement - Week 13. The Political Economy of Communication: Who Owns the Media? - Week 14. Alternative of Production: Public Media **Part IV. New Media and Governance ** - Week 15. Media Governance : Digital Empire - Week 16. Returning to Consumption: From Audience to User - Week 17. Final Presentations - Week 18. Final Presentations

評量方式與標準 Attendance and Participation (30%) - Attendance will be taken weekly as part of the grade over 3 absents. (Zuvio) - Active participation in class discussions will be rewarded with extra credit. Midterm essay *4 (20%) - Provide a summary and your critical comments on each major topic. (100-300 words) Final Presentation (30%) - Observe the media environment around you, and analyze a current media phenomenon which touches you the most. - The project should include description, theoretical analysis, interpretation, and critical reflection. Include your observation on Taiwan’s media landscape. (5-8M) Final Paper (20%) - Convert the presentation into a text and image version in outline mode, within 1,000 words.

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：否
Reference: Hodkinson, P. (2024). Media, culture and society: An introduction (3rd ed.). SAGE Publications. McLuhan, M. (1964). Understanding media: The extensions of man. McGraw-Hill. Williams, R. (1974). Television: Technology and cultural form. Fontana. Postman, N. (1985). Amusing ourselves to death: Public discourse in the age of show business. Viking Penguin. Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York University Press. Macdonald, H. (2018). Truth: How the many sides to every story shape our reality. Little, Brown Spark.

課程諮詢管道 Line Group

延伸教學與資源

課程對應SDGs指標 SDG4：優質教育（Quality Education）
SDG5：性別平等（Gender Equality）
SDG10：減少不平等（Reduced Inequalities）
SDG12：負責任的消費與生產（Responsible Consumption and Production）
SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions）

課程是否導入AI ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

備註

教師姓名	楊欣茹
Email	yanghsins@gmail.com
最後更新時間	2025-11-02 09:59:15
課程大綱	This course aims to explore how media influence our lives, culture, and social structures, while guiding students to reflect on their own roles within the media environment. The course is divided into four major sections, moving from the external to the internal dimensions of media—beginning with media consumption, then moving through media texts, and finally media production—to gradually build an understanding of how media operate. We will start by examining the role of the audience: how individuals consume, engage with, or even resist media. Next, we will analyze media texts—including, but not limited to, television, film, advertising, and magazines—to investigate how they “represent” (or distort) different aspects of our lives. We will then turn to the operations of media industries, considering how underlying economic and political structures shape media content. Finally, the course will extend to today’s new media landscape, focusing on the transformations and challenges brought about in the digital age. By integrating theory with case studies, this course encourages students to critically view, analyze, and engage with contemporary media culture, cultivating both media sensitivity and media literacy.
課程進度	- Week 1. Course Introduction: Media and Everyday Life; Media Production, Products, and Consumption. Part I. Media Consumption: Audience or Agent - Week 2. The Audience: Couch Potatoes or Active Viewers - Week 3. Participatory Culture in the Internet Age - Week 4. Holiday - Week 5. Holiday - Week 6. Social media not only for social - Week 7. Algorithm and filter world: Who Gets Promoted? Who Gets Canceled ? Part II. Media Products: Texts and Culture - Week 8.Representation: Encoding and Decoding - Week 9. Representation: Objective Reality vs. Media Reality - Week 10.Film, Television and Advertising: Gender, Ethnicity, and Class - Week 11. News and the Fourth Estate: Gatekeeping and Fake News Part III. Media Production: Media Industries and Economic Structures - Week 12. The Economic Features of Media: The Dual Product Market and Product Placement - Week 13. The Political Economy of Communication: Who Owns the Media? - Week 14. Alternative of Production: Public Media Part IV. New Media and Governance - Week 15. Media Governance : Digital Empire - Week 16. Returning to Consumption: From Audience to User - Week 17. Final Presentations - Week 18. Final Presentations
評量方式與標準	Attendance and Participation (30%) - Attendance will be taken weekly as part of the grade over 3 absents. (Zuvio) - Active participation in class discussions will be rewarded with extra credit. Midterm essay *4 (20%) - Provide a summary and your critical comments on each major topic. (100-300 words) Final Presentation (30%) - Observe the media environment around you, and analyze a current media phenomenon which touches you the most. - The project should include description, theoretical analysis, interpretation, and critical reflection. Include your observation on Taiwan’s media landscape. (5-8M) Final Paper (20%) - Convert the presentation into a text and image version in outline mode, within 1,000 words.
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：否 Reference: Hodkinson, P. (2024). Media, culture and society: An introduction (3rd ed.). SAGE Publications. McLuhan, M. (1964). Understanding media: The extensions of man. McGraw-Hill. Williams, R. (1974). Television: Technology and cultural form. Fontana. Postman, N. (1985). Amusing ourselves to death: Public discourse in the age of show business. Viking Penguin. Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York University Press. Macdonald, H. (2018). Truth: How the many sides to every story shape our reality. Little, Brown Spark.
課程諮詢管道	Line Group
延伸教學與資源
課程對應SDGs指標	SDG4：優質教育（Quality Education） SDG5：性別平等（Gender Equality） SDG10：減少不平等（Reduced Inequalities） SDG12：負責任的消費與生產（Responsible Consumption and Production） SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions）
課程是否導入AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
備註