查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

114-2 359716 服務設計與創新 1 3.0 3 ★ 廖慧萍創新所 25 0 　

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
114-2	359716	服務設計與創新	1	3.0	3	★	廖慧萍	創新所	25	0

教學大綱與進度：

教師姓名廖慧萍

Email Helenaliao6@gmail.com

最後更新時間 2026-02-24 12:55:38

課程大綱本課程透過使用者體驗與實踐導向的方法，引導學生學習服務設計與創新。課程以服務科學思維作為基礎，將設計思維從"產品開發"拓展至"服務體驗與系統設計"層面。其中採用「工作理論」(Jobs-to-be-Done, JTBD)作為創新的核心分析框架。 This course introduces service design and innovation through an experience-centered and practice-oriented approach. Designed for industrial design graduate students, the course expands design capability from product-focused thinking to service experiences and systems. Jobs-to-be-Done (JTBD) is used as the core framing logic for innovation.

課程進度 Module 1 – Experience Foundations (Weeks 1–4) Week 1 – 2025/02/26 | Course Introduction & Service Experience Week 2 – 2025/03/05 | Touchpoints & Moments Week 3 – 2025/03/12 | Customer Journey Mapping (Team) Week 4 – 2025/03/19 | Cool Hunting: Innovation & Value (Individual) Week 5 – 2025/03/26 | Jobs-to-be-Done Deep Dive / Team Formation Module 2 – JTBD & Opportunity (Weeks 5–8) Week 6 – 2025/04/02 | From Cool Innovation to Jobs Week 7 – 2025/04/09 | Insight & Opportunity Framing (Team) Week 8 – 2025/04/16 | Midterm Proposal – Pitch 1 Module 3 – Service × Product Innovation (Weeks 9–14) Week 9 – 2025/04/23 | Service Concepting Week 10 – 2025/04/30 | Service × Product Touchpoints Week 11 – 2025/05/07 | Service Blueprint (Team) Week 12 – 2025/05/14 | Multi-touchpoint Integration Week 13 – 2025/05/21 | Service Prototyping Week 14 – 2025/05/28 | User Testing & Iteration Module 4 – Finalization & Pitch (Weeks 15–18) Week 15 – 2025/06/04 | Storytelling for Service Innovation Week 16 – 2025/06/11 | Final Prototype Production & Coaching Week 17 – 2025/06/18 | Final Presentation – Pitch 2 Week 18 – 2025/06/25 | Reflection & Portfolio Integration This syllabus is subject to adjustment based on class progress and learning needs.

評量方式與標準 Team Assignments: 65% (include Pitch 1 & Pitch 2) Individual assignments: 25% Attendance/Participation: 10%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：否
Stickdorn et al., This Is Service Design Doing (2018) Christensen et al., Competing Against Luck (2016) Patrício et al., Journal of Service Research (2018) Manzini, E. Design, When Everybody Designs (2015) Stickdorn, M., Hormess, M. E., & Lawrence, A. This Is Service Design Doing (Workbook) (2020)

課程諮詢管道 email to helenaliao6@gmail.com

延伸教學與資源 ● 參與式創新教學 (Participatory & Innovative Teaching)
強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。
Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.

課程對應SDGs指標 SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG12：負責任的消費與生產（Responsible Consumption and Production）
SDG17：夥伴關係（Partnerships for the Goals）

課程是否導入AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

備註

教師姓名	廖慧萍
Email	Helenaliao6@gmail.com
最後更新時間	2026-02-24 12:55:38
課程大綱	本課程透過使用者體驗與實踐導向的方法，引導學生學習服務設計與創新。課程以服務科學思維作為基礎，將設計思維從"產品開發"拓展至"服務體驗與系統設計"層面。其中採用「工作理論」(Jobs-to-be-Done, JTBD)作為創新的核心分析框架。 This course introduces service design and innovation through an experience-centered and practice-oriented approach. Designed for industrial design graduate students, the course expands design capability from product-focused thinking to service experiences and systems. Jobs-to-be-Done (JTBD) is used as the core framing logic for innovation.
課程進度	Module 1 – Experience Foundations (Weeks 1–4) Week 1 – 2025/02/26 \| Course Introduction & Service Experience Week 2 – 2025/03/05 \| Touchpoints & Moments Week 3 – 2025/03/12 \| Customer Journey Mapping (Team) Week 4 – 2025/03/19 \| Cool Hunting: Innovation & Value (Individual) Week 5 – 2025/03/26 \| Jobs-to-be-Done Deep Dive / Team Formation Module 2 – JTBD & Opportunity (Weeks 5–8) Week 6 – 2025/04/02 \| From Cool Innovation to Jobs Week 7 – 2025/04/09 \| Insight & Opportunity Framing (Team) Week 8 – 2025/04/16 \| Midterm Proposal – Pitch 1 Module 3 – Service × Product Innovation (Weeks 9–14) Week 9 – 2025/04/23 \| Service Concepting Week 10 – 2025/04/30 \| Service × Product Touchpoints Week 11 – 2025/05/07 \| Service Blueprint (Team) Week 12 – 2025/05/14 \| Multi-touchpoint Integration Week 13 – 2025/05/21 \| Service Prototyping Week 14 – 2025/05/28 \| User Testing & Iteration Module 4 – Finalization & Pitch (Weeks 15–18) Week 15 – 2025/06/04 \| Storytelling for Service Innovation Week 16 – 2025/06/11 \| Final Prototype Production & Coaching Week 17 – 2025/06/18 \| Final Presentation – Pitch 2 Week 18 – 2025/06/25 \| Reflection & Portfolio Integration This syllabus is subject to adjustment based on class progress and learning needs.
評量方式與標準	Team Assignments: 65% (include Pitch 1 & Pitch 2) Individual assignments: 25% Attendance/Participation: 10%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：否 Stickdorn et al., This Is Service Design Doing (2018) Christensen et al., Competing Against Luck (2016) Patrício et al., Journal of Service Research (2018) Manzini, E. Design, When Everybody Designs (2015) Stickdorn, M., Hormess, M. E., & Lawrence, A. This Is Service Design Doing (Workbook) (2020)
課程諮詢管道	email to helenaliao6@gmail.com
延伸教學與資源	● 參與式創新教學 (Participatory & Innovative Teaching) 強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。 Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.
課程對應SDGs指標	SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG12：負責任的消費與生產（Responsible Consumption and Production） SDG17：夥伴關係（Partnerships for the Goals）
課程是否導入AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
備註