查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

114-2 354767 企業識別系統 1 3.0 3 ★ 普保羅互動三 0 0 互動三和互動外生三合開,限本系30人

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
114-2	354767	企業識別系統	1	3.0	3	★	普保羅	互動三	0	0	互動三和互動外生三合開,限本系30人

教學大綱與進度：

教師姓名普保羅

Email paultp0702@gmail.com

最後更新時間 2025-12-17 22:15:34

課程大綱 This course explores the three pillars of Corporate Identity System: Mind Identity System (MIS), Behavior Identity System (BIS), and Visual Identity System (VIS). It aims to equip students with the knowledge and skills to create effective logo designs that embody an organization's ethos, behavior, and visual identity. Course Objectives 1.Understand the principles of MIS, BIS, and VIS in the context of logo design. 2.Learn to integrate conceptual thinking with practical design skills. 3.Develop logos that effectively communicate a brand's identity. 4.Analyze real-world examples of successful corporate identity systems.

課程進度 Week 1-3: Introduction to Corporate Identity Systems Overview of CIS: Definition and Importance Understanding Mind Identity System (MIS) Exploring Behavior Identity System (BIS) Fundamentals of Visual Identity System (VIS) Week 4-6: Deep Dive into Mind Identity System (MIS) Psychological aspects of branding Conceptualizing brand personality Case studies analysis Week 7-9: Exploring Behavior Identity System (BIS) Brand behavior and consumer perception Aligning brand values with behavior Workshop: Developing a BIS strategy Week 10-12: Mastering Visual Identity System (VIS) Elements of visual identity: Color, Typography, Imagery Logo design principles and techniques Software and tools for logo creation Week 13-15: Integrated CIS Approach in Logo Design Synthesizing MIS, BIS, and VIS in logo creation Project: Designing a logo with a comprehensive CIS approach Peer reviews and critiques Week 16: Final Project and Presentation Develop a complete CIS for a hypothetical or real company Present the project, highlighting the integration of MIS, BIS, and VIS

評量方式與標準 attendance rate 20% practical exercises 20% Mid-term 30% Final project 30%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
Adobe Illustrator Classroom in a Book (2021 release) 1st Edition, by Brian Wood Publisher: Adobe Press; 1st edition (December 22, 2020)

課程諮詢管道 Remote course link: https://meet.google.com/ubb-ffpw-wfk
email: paultp0702@gmail.com
LINE:paultp0702

課程對應SDGs指標 SDG4：優質教育（Quality Education）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG10：減少不平等（Reduced Inequalities）
SDG11：永續城市與社區（Sustainable Cities and Communities）

課程是否導入AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

備註

教師姓名	普保羅
Email	paultp0702@gmail.com
最後更新時間	2025-12-17 22:15:34
課程大綱	This course explores the three pillars of Corporate Identity System: Mind Identity System (MIS), Behavior Identity System (BIS), and Visual Identity System (VIS). It aims to equip students with the knowledge and skills to create effective logo designs that embody an organization's ethos, behavior, and visual identity. Course Objectives 1.Understand the principles of MIS, BIS, and VIS in the context of logo design. 2.Learn to integrate conceptual thinking with practical design skills. 3.Develop logos that effectively communicate a brand's identity. 4.Analyze real-world examples of successful corporate identity systems.
課程進度	Week 1-3: Introduction to Corporate Identity Systems Overview of CIS: Definition and Importance Understanding Mind Identity System (MIS) Exploring Behavior Identity System (BIS) Fundamentals of Visual Identity System (VIS) Week 4-6: Deep Dive into Mind Identity System (MIS) Psychological aspects of branding Conceptualizing brand personality Case studies analysis Week 7-9: Exploring Behavior Identity System (BIS) Brand behavior and consumer perception Aligning brand values with behavior Workshop: Developing a BIS strategy Week 10-12: Mastering Visual Identity System (VIS) Elements of visual identity: Color, Typography, Imagery Logo design principles and techniques Software and tools for logo creation Week 13-15: Integrated CIS Approach in Logo Design Synthesizing MIS, BIS, and VIS in logo creation Project: Designing a logo with a comprehensive CIS approach Peer reviews and critiques Week 16: Final Project and Presentation Develop a complete CIS for a hypothetical or real company Present the project, highlighting the integration of MIS, BIS, and VIS
評量方式與標準	attendance rate 20% practical exercises 20% Mid-term 30% Final project 30%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 Adobe Illustrator Classroom in a Book (2021 release) 1st Edition, by Brian Wood Publisher: Adobe Press; 1st edition (December 22, 2020)
課程諮詢管道	Remote course link: https://meet.google.com/ubb-ffpw-wfk email: paultp0702@gmail.com LINE:paultp0702
課程對應SDGs指標	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG10：減少不平等（Reduced Inequalities） SDG11：永續城市與社區（Sustainable Cities and Communities）
課程是否導入AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
備註