教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
112-2	327000	企業識別系統	1	3.0	3	★	普保羅	互動外生三	8	1	一般教室(45)限本系13人,需自備筆電,外生三/大三合開

教學大綱與進度：

教師姓名	普保羅
Email	paultp0702@gmail.com
最後更新時間	2024-05-17 10:29:02
課程大綱	This course explores the three pillars of Corporate Identity System: Mind Identity System (MIS), Behavior Identity System (BIS), and Visual Identity System (VIS). It aims to equip students with the knowledge and skills to create effective logo designs that embody an organization's ethos, behavior, and visual identity. Course Objectives 1.Understand the principles of MIS, BIS, and VIS in the context of logo design. 2.Learn to integrate conceptual thinking with practical design skills. 3.Develop logos that effectively communicate a brand's identity. 4.Analyze real-world examples of successful corporate identity systems.
課程進度	Week 1-3: Introduction to Corporate Identity Systems Overview of CIS: Definition and Importance Understanding Mind Identity System (MIS) Exploring Behavior Identity System (BIS) Fundamentals of Visual Identity System (VIS) Week 4-6: Deep Dive into Mind Identity System (MIS) Psychological aspects of branding Conceptualizing brand personality Case studies analysis Week 7-9: Exploring Behavior Identity System (BIS) Brand behavior and consumer perception Aligning brand values with behavior Workshop: Developing a BIS strategy Week 10-12: Mastering Visual Identity System (VIS) Elements of visual identity: Color, Typography, Imagery Logo design principles and techniques Software and tools for logo creation Week 13-15: Integrated CIS Approach in Logo Design Synthesizing MIS, BIS, and VIS in logo creation Project: Designing a logo with a comprehensive CIS approach Peer reviews and critiques Week 16: Final Project and Presentation Develop a complete CIS for a hypothetical or real company Present the project, highlighting the integration of MIS, BIS, and VIS
評量方式與標準	attendance rate 20% practical exercises 20% Mid-term 30% Final project 30%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Adobe Illustrator Classroom in a Book (2021 release) 1st Edition, by Brian Wood Publisher: Adobe Press; 1st edition (December 22, 2020)
課程諮詢管道	Remote course link: https://meet.google.com/ubb-ffpw-wfk email: paultp0702@gmail.com LINE:paultp0702
課程對應SDGs指標
備註	Any issues regarding the approval of addition and withdrawal of the course, please contact the Department of Interaction Design office. week 17 will be held online week 18 students will attend department exhibition