教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
114-1	350340	商業計劃獲利分析	1	3.0	3	★	林冠仲	經管所 管理外國學生專班	43	1	經管所和IMBA合開

教學大綱與進度：

教師姓名	林冠仲
Email	kuanchunglin@gmail.com
最後更新時間	2025-08-12 13:33:04
課程大綱	教學目標課程目標：執行計劃的現金流量計劃，並通過提供的財務指標進行分析，從而可以就是否方便執行項目做出全面的決策。 在本主題中，模型和項目評估標準為決策提供了必要的要素，尤其是在是否實施投資項目方面。學會識別和定義投資項目的主要成本效益參數” Course Objectives：Execute a projected Cash flow planning, analyzing it by the Provided financial indicators that allow comprehensive decisions to be made on whether or not the execution of projects is convenient. In this subject the models and Project evaluation criteria that provide the necessary elements for decision-making, particularly on whether or not to implement investment projects. Learn to identify and define the main cost-benefit parameters of an investment project "
課程進度	9/10 Course Introduction Syllabus and Team Building 9/17 Business model, strategy and financial reports 9/24 Book1/ Part II: Chap 6: Multichannel marketing Chap 7:The 4 Ps marketing 10/1 Book1/ Part II: Chap 8:Pricing strategies: dynamic pricing Chap 9: Product lifecycle 10/8 Book1/ Part III: Chap10:Segmentation & personalized marketing Chap11: The BCG growth-share matrix 10/15 Book1/ Part III: Chap12:Blue ocean strategy Chap13: Core competence & resource-based view 10/22 Book1/ Part III: Chap14: Five forces analysis Chap15: Game theory: the prisoner’s dilemma 10/29 Book1/ Part IV: Chap16: Design Thinking Chap18: The lean startup 11/5 Mid-Term 11/12 Book1/ Part IV: Chap20: Scenario planning Chap21:Capital asset pricing model 11/19 Book1/ Part IV: Chap22:Capital budegting Chap23:Ratio analysis 11/26 Book1/ Part IV: Chap24:Valuing the firm Chap25:Weighted average cost of capital 12/3 Book2: Chap2: Total Cost method Chap3: Contribution margin method 12/10 Book2: Chap4: Target profit Method Chap5: Cost of goods sold method 12/17 Book2: Chap6: Modified breakeven analysis Chap8: High-Low method 12/24 Book2: Chap10:Changing costs Chap11:Changing prices 12/31 Book2: Chap12: Selling price at various volume Chap13: Multiple breakeven points 1/7 Book2: Chap14: Net present value method Chap15: Quadratic Equation
評量方式與標準	Participation in class (30%); Presentation and discussion (70%);
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 25 Need-to-Know MBA Models Breakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis, Second Edition
課程諮詢管道	kuanchunglin@gmail.com
延伸教學與資源
課程對應SDGs指標	SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
課程是否導入AI	● 無（None）
備註	NO