查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

112-1 322387 商業計劃獲利分析 1 3.0 3 ★ 林冠仲管理外國學生專班
資財所 67 1 IMBA和資財所合開

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
112-1	322387	商業計劃獲利分析	1	3.0	3	★	林冠仲	管理外國學生專班資財所	67	1	IMBA和資財所合開

教學大綱與進度：

教師姓名林冠仲

Email kuanchunglin@gmail.com

最後更新時間 2023-06-02 19:13:54

課程大綱教學目標課程目標：執行計劃的現金流量計劃，並通過提供的財務指標進行分析，從而可以就是否方便執行項目做出全面的決策。在本主題中，模型和項目評估標準為決策提供了必要的要素，尤其是在是否實施投資項目方面。學會識別和定義投資項目的主要成本效益參數” Course Objectives：Execute a projected Cash flow planning, analyzing it by the Provided financial indicators that allow comprehensive decisions to be made on whether or not the execution of projects is convenient. In this subject the models and Project evaluation criteria that provide the necessary elements for decision-making, particularly on whether or not to implement investment projects. Learn to identify and define the main cost-benefit parameters of an investment project "

課程進度
(1-16週) No. Date Topic 1 9/13 Course Introduction Syllabus and Team Building 2 9/20 Business model, strategy and financial reports 3 9/27 Book1/ Part II: Chap 6: Multichannel marketing Chap 7:The 4 Ps marketing Chap 8:Pricing strategies: dynamic pricing 4 10/4 Book1/ Part II: Chap 9: Product lifecycle Chap10:Segmentation & personalized marketing 5 10/11 Book1/ Part III: Chap11: The BCG growth-share matrix Chap12:Blue ocean strategy 6 10/18 Book1/ Part III: Chap13: Core competence & resource-based view Chap14: Five forces analysis 7 10/25 Book1/ Part III: Chap15: Game theory: the prisoner’s dilemma Book1/ Part IV: Chap16: Design Thinking 8 11/1 Book1/ Part IV: Chap18: The lean startup Chap20: Scenario planning 9 11/8 Mid-term 10 11/15 Book1/ Part IV: Chap21:Capital asset pricing model Chap22:Capital budegting 11 11/29 Book1/ Part IV: Chap23:Ratio analysis Chap24:Valuing the firm 12 12/6 Book1/ Part IV: Chap25:Weighted average cost of capital Brief Summary of book 1 13 12/13 Book2: Chap2: Total Cost method Chap3: Contribution margin method 14 12/20 Book2: Chap4: Target profit Method Chap5: Cost of goods sold method 15 12/27 Book2: Chap6: Modified breakeven analysis Chap8: High-Low method 16 1/3 Book2: Chap10:Changing costs Chap11:Changing prices 17 1/10 Book2: Chap12: Selling price at various volume Chap13: Multiple breakeven points 18 1/17 Book2: Chap14: Net present value method Chap15: Quadratic Equation

評量方式與標準 Participation in class (30%); Presentation and discussion (70%);

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
1. Julian Birkinshaw & Ken Mark, 25 Need-to-Know MBA Models, 2017, FT Press 2. Michael E. Cafferky & Jon Wentworth, Breakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis (Second Edition), 2014, Business Expert Press

課程諮詢管道 kuanchunglin@gmail.com

延伸教學與資源

課程對應SDGs指標

課程是否導入AI

備註　

教師姓名	林冠仲
Email	kuanchunglin@gmail.com
最後更新時間	2023-06-02 19:13:54
課程大綱	教學目標課程目標：執行計劃的現金流量計劃，並通過提供的財務指標進行分析，從而可以就是否方便執行項目做出全面的決策。在本主題中，模型和項目評估標準為決策提供了必要的要素，尤其是在是否實施投資項目方面。學會識別和定義投資項目的主要成本效益參數” Course Objectives：Execute a projected Cash flow planning, analyzing it by the Provided financial indicators that allow comprehensive decisions to be made on whether or not the execution of projects is convenient. In this subject the models and Project evaluation criteria that provide the necessary elements for decision-making, particularly on whether or not to implement investment projects. Learn to identify and define the main cost-benefit parameters of an investment project "
課程進度 (1-16週)	No. Date Topic 1 9/13 Course Introduction Syllabus and Team Building 2 9/20 Business model, strategy and financial reports 3 9/27 Book1/ Part II: Chap 6: Multichannel marketing Chap 7:The 4 Ps marketing Chap 8:Pricing strategies: dynamic pricing 4 10/4 Book1/ Part II: Chap 9: Product lifecycle Chap10:Segmentation & personalized marketing 5 10/11 Book1/ Part III: Chap11: The BCG growth-share matrix Chap12:Blue ocean strategy 6 10/18 Book1/ Part III: Chap13: Core competence & resource-based view Chap14: Five forces analysis 7 10/25 Book1/ Part III: Chap15: Game theory: the prisoner’s dilemma Book1/ Part IV: Chap16: Design Thinking 8 11/1 Book1/ Part IV: Chap18: The lean startup Chap20: Scenario planning 9 11/8 Mid-term 10 11/15 Book1/ Part IV: Chap21:Capital asset pricing model Chap22:Capital budegting 11 11/29 Book1/ Part IV: Chap23:Ratio analysis Chap24:Valuing the firm 12 12/6 Book1/ Part IV: Chap25:Weighted average cost of capital Brief Summary of book 1 13 12/13 Book2: Chap2: Total Cost method Chap3: Contribution margin method 14 12/20 Book2: Chap4: Target profit Method Chap5: Cost of goods sold method 15 12/27 Book2: Chap6: Modified breakeven analysis Chap8: High-Low method 16 1/3 Book2: Chap10:Changing costs Chap11:Changing prices 17 1/10 Book2: Chap12: Selling price at various volume Chap13: Multiple breakeven points 18 1/17 Book2: Chap14: Net present value method Chap15: Quadratic Equation
評量方式與標準	Participation in class (30%); Presentation and discussion (70%);
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 1. Julian Birkinshaw & Ken Mark, 25 Need-to-Know MBA Models, 2017, FT Press 2. Michael E. Cafferky & Jon Wentworth, Breakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis (Second Edition), 2014, Business Expert Press
課程諮詢管道	kuanchunglin@gmail.com
延伸教學與資源
課程對應SDGs指標
課程是否導入AI
備註