教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
111-1	307231	企業個案分析研討與寫作	1	3.0	3	★	劉宛淯	管理外國學生專班 國際金融科技專班	0	0	IMBA&IMFI,2週【停開】

教學大綱與進度：

教師姓名	劉宛淯
Email	graceliu.university@gmail.com
最後更新時間	2022-09-13 16:50:12
課程大綱	本課程運用哈佛個案和加拿大Ivey 個案來說明企業管理的理論觀念以及分析方法,讓學生對企業管理有一定程度的了解,課程內容將以國外著名案例為基礎，主題包括(但不局限於): 財務管理、策略管理、創新管理、組織領導、行銷管理等。課程採用個案教學方法。 This course uses Harvard / Ivey business cases for study & analysis to enhance IMBA and international students' understanding of business concepts and theories, and learn how to write papers, thesis, and career application. In addition, students will learn and build advanced writing skills in professional English. All students will benefit in learning all the following skills and abilities, including: 1: How to read academic papers 2: How to write [papers and cases ...] for publication 3: How to develop ideas and framework to write your thesis 4: How to build case writing skills and academic paper writing skills 5: How to apply theories to real business world (for your future career...) 6: How to integrate science fields and business fields... 7: Cross-cultural interaction and communication learning 8: Creative Application of theories to real business fields
課程進度 (1-16週)	Week 1-2 : Introduction of Case Study, Managerial Analysis, and Professional writing & more... Week 3 - 4: Harvard Business Case study & analysis - M1 Week 4 - 5: Simulations & Practice A: thinking, writing, modifying, & presenting in professional English Week 6 - 7: Harvard Business Case study & analysis - M2 Week 7 - 8:Simulations & Practice B: thinking, writing, modifying, & presenting in professional English Week 9: Midterm Week 10 - 11: Harvard Business Case study & analysis - M3 Week 11 - 12: Simulations & Practice C: thinking, writing, modifying, & presenting in professional English Week 13 - 14: Harvard Business Case study & analysis - M4 Week 14 - 15: Simulations & Practice D: thinking, writing, modifying, & presenting in professional English Week 16 - 17: Management Case Proposals: ABCD + E+ Week 17 - 18: Final presentations
評量方式與標準	Class discussions and assignments 50% Presentations 30% Final Project 20%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Harvard and/or Ivey business cases International Management Materials Films and videos
課程諮詢管道	Please contact: GraceLiu.University@gmail.com
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備註	A virtual classroom link will be announced here in case of an urgent official announcement from the University due to Covid 19 Pandemic or other important matters.