查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

115-1 362087 文化典藏加值應用 1 2.0 2 ▲ 王雅璇文發三 38 0 　

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
115-1	362087	文化典藏加值應用	1	2.0	2	▲	王雅璇	文發三	38	0

教學大綱與進度：

教師姓名王雅璇　教師諮商時間(Office Hours)

Email musechelsea@gmail.com

最後更新時間 2026-06-07 21:34:11

課程大綱 This course explores how cultural heritage is understood, applied, and interpreted in contemporary contexts. Starting from museums and large-scale digital archives, students progressively examine the evolving roles of cultural heritage in museums and the cultural industries, and investigate the practical mechanisms of heritage value-added applications. Topics include the formation and functions of digital archives, diverse value-added typologies with case analyses, an introductory overview of image and brand licensing, and ethical and institutional considerations in heritage value creation. Through case discussions, workshops, and a field visit, students will develop culturally grounded and feasible proposals for heritage value-added projects — building the analytical understanding, strategic thinking, and practical judgment required of future cultural professionals.

課程進度 Week 1 9/11 Course Introduction: Cultural Heritage in the Digital Age Week 2 9/18 Formation and Functions of Digital Archives : Collections, Digitization, and Databases Week 3 9/25 Holiday Week 4 10/2 From Digital Archives to Value-Added Thinking: Interpretation, Context, and Selection Week 5 10/9 Holiday Week 6 10/16 Field Trip: Museum / Cultural Institution Visit — ★ Off-campus; details TBA Week 7 10/23 Midterm Group Presentation Week 8 10/30 Value-Added Typologies (I): Museum Image and Brand Licensing: Concepts and Overview Week 9 11/6 Value-Added Typologies (II): Education, Community Engagement, and Social Issues Week 10 11/13 Value-Added Typologies (III): Exhibition Extension and Narrative Design Week 11 11/20 Value-Added Typologies (IV): Cultural Creative Products and Brand Collaboration Week 12 11/27 Museum Brand Value: Identity, Collaboration, and Strategic Positioning Week 13 12/4 Cultural Ethics in Heritage Value Creation: Ownership, Representation, and Responsibility Week 14 12/11 Workshop: Value-Added Strategy Design Week 15 12/18 Final Group Presentation and Peer Review Session Week 16 12/25 Holiday

評量方式與標準 Attendance & Participation 20% Including field trip attendance In-class Activities & Short Responses 20% Workshops, discussions Midterm Group Presentation 30% Final Group Presentation 30%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
洪孟啟（2022）。從文化到文創：迎向數位、佈局全球的文化政策與文創產業。時報文化仲曉玲等（2021）。文創20+，我們依然在路上！6條從英國到臺灣的探索路徑×6套實驗與實踐心法×6道真實的成長風景 Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions John H. Falk & Beverly Sheppard（2006）

課程諮詢管道 Student Independent Practice and Case Discussion
Office Hours-Wednesday 10:00–15:00 / Thursday 16:00–18:00
Instructor contact- chelsea@mail.ntut.edu.tw

延伸教學與資源 ● 數位科技融入 (Digital Technology Integration)
運用生成式AI、VR/AR、IoT、IRS等新興科技輔助教學與評量。
Utilizes emerging technologies such as Generative AI, VR/AR, IoT, and IRS (Interactive Response Systems) to facilitate teaching and assessment.

課程對應SDGs指標 SDG4：優質教育（Quality Education）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）

課程是否導入AI ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

備註 Week 17- Each student independently identifies and visits a museum or cultural institution to locate a cultural heritage value-added product , and conducts a focused case study on the selected item. Week 18 - Building on the Week 17 case study, each student writes an individual product review report (approx. 500 words) analysing the value-added strategy, cultural relevance, and effectiveness of the selected product. The report must be submitted on time via the course platform. Weeks 17-18 performance accounts for 10% of the In-class Activities & Short Responses component.

教師姓名	王雅璇　教師諮商時間(Office Hours)
Email	musechelsea@gmail.com
最後更新時間	2026-06-07 21:34:11
課程大綱	This course explores how cultural heritage is understood, applied, and interpreted in contemporary contexts. Starting from museums and large-scale digital archives, students progressively examine the evolving roles of cultural heritage in museums and the cultural industries, and investigate the practical mechanisms of heritage value-added applications. Topics include the formation and functions of digital archives, diverse value-added typologies with case analyses, an introductory overview of image and brand licensing, and ethical and institutional considerations in heritage value creation. Through case discussions, workshops, and a field visit, students will develop culturally grounded and feasible proposals for heritage value-added projects — building the analytical understanding, strategic thinking, and practical judgment required of future cultural professionals.
課程進度	Week 1 9/11 Course Introduction: Cultural Heritage in the Digital Age Week 2 9/18 Formation and Functions of Digital Archives : Collections, Digitization, and Databases Week 3 9/25 Holiday Week 4 10/2 From Digital Archives to Value-Added Thinking: Interpretation, Context, and Selection Week 5 10/9 Holiday Week 6 10/16 Field Trip: Museum / Cultural Institution Visit — ★ Off-campus; details TBA Week 7 10/23 Midterm Group Presentation Week 8 10/30 Value-Added Typologies (I): Museum Image and Brand Licensing: Concepts and Overview Week 9 11/6 Value-Added Typologies (II): Education, Community Engagement, and Social Issues Week 10 11/13 Value-Added Typologies (III): Exhibition Extension and Narrative Design Week 11 11/20 Value-Added Typologies (IV): Cultural Creative Products and Brand Collaboration Week 12 11/27 Museum Brand Value: Identity, Collaboration, and Strategic Positioning Week 13 12/4 Cultural Ethics in Heritage Value Creation: Ownership, Representation, and Responsibility Week 14 12/11 Workshop: Value-Added Strategy Design Week 15 12/18 Final Group Presentation and Peer Review Session Week 16 12/25 Holiday
評量方式與標準	Attendance & Participation 20% Including field trip attendance In-class Activities & Short Responses 20% Workshops, discussions Midterm Group Presentation 30% Final Group Presentation 30%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是洪孟啟（2022）。從文化到文創：迎向數位、佈局全球的文化政策與文創產業。時報文化仲曉玲等（2021）。文創20+，我們依然在路上！6條從英國到臺灣的探索路徑×6套實驗與實踐心法×6道真實的成長風景 Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions John H. Falk & Beverly Sheppard（2006）
課程諮詢管道	Student Independent Practice and Case Discussion Office Hours-Wednesday 10:00–15:00 / Thursday 16:00–18:00 Instructor contact- chelsea@mail.ntut.edu.tw
延伸教學與資源	● 數位科技融入 (Digital Technology Integration) 運用生成式AI、VR/AR、IoT、IRS等新興科技輔助教學與評量。 Utilizes emerging technologies such as Generative AI, VR/AR, IoT, and IRS (Interactive Response Systems) to facilitate teaching and assessment.
課程對應SDGs指標	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
課程是否導入AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
備註	Week 17- Each student independently identifies and visits a museum or cultural institution to locate a cultural heritage value-added product , and conducts a focused case study on the selected item. Week 18 - Building on the Week 17 case study, each student writes an individual product review report (approx. 500 words) analysing the value-added strategy, cultural relevance, and effectiveness of the selected product. The report must be submitted on time via the course platform. Weeks 17-18 performance accounts for 10% of the In-class Activities & Short Responses component.