查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

113-2 340665 服務業管理 1 3.0 3 ★ 黃增隆經管三 27 2 申請先鋒大樓PBL教室

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
113-2	340665	服務業管理	1	3.0	3	★	黃增隆	經管三	27	2	申請先鋒大樓PBL教室

教學大綱與進度：

教師姓名黃增隆　教師諮商時間(Office Hours)

Email blessing@ntut.edu.tw

最後更新時間 2024-12-20 09:43:58

課程大綱 The course is designed to: 1. To help students be familiar with knowledge of service management; 2. To revisit every theory and concept learned in service management through case studies; 3. Strengthen students' practical insight and make successful service management and marketing. This course will play business case videos for students' discussion and learning. Therefore, the course will require using the Internet and computers to search for information. This course will also lead students to conduct practical activities in service marketing. 本課程主要利用商業影音個案方式學習服務業管理與行銷的概念與實務, 因此本課程將會使用電腦影音設備以幫助同學更快速地融入行銷專業英文的學習情境. 同學每週將會觀看, 撰寫心得並研討一個服務業商業影音個案. 藉此強化同學學習效果. 本課程也將引導學生進行服務行銷的實作活動。

課程進度 Week 1 Course Introduction 課程介紹 Week 2 228 Peace Memorial Day 放假 Week 3 Sensory Marketing in a Servicescape 感官行銷 Week 4 Concrete Affect in a Servicescape 情感行銷 Week 5 Experiential Marketing in a Servicescape 體驗行銷 Week 6 Persuasive Marketing in a Servicescape 說服行銷 Week 7 Ching Ming Festival 放假 Week 8 Service Innovation Design Activities 1 服務創新設計活動 1 Week 9 Service Innovation Design Activities 2 服務創新設計活動 2 Week 10 Service Innovation Design Activities 3 服務創新設計活動 3 Week 11 Service Robot Marketing Activities 1 服務機器人行銷活動 1 Week 12 Service Robot Marketing Activities 2 服務機器人行銷活動 2 Week 13 Service Robot Marketing Activities 3 服務機器人行銷活動 3 Week 14 Service Robot Marketing Activities 4 服務機器人行銷活動 4 Week 15 Dragon Boat Festival 放假 Week 16 Discuss Final Project Presentation 期末報告研討 Week 17 Final Project Presentation 期末報告 Week 18 Final Project Presentation (peer review)

評量方式與標準 Basis for Assignment of the Course Grades: 1. Each case/article reading reports 30% 2. Marketing Activities (peer review) 35% 3. Final Project Presentation 35%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：否
Teaching materials are taken from (Course handouts will be uploaded to Taipei Tech i-School Plus) 1. Harvard Business Review 2. Video case

課程諮詢管道 Office hours: Friday 12:00 pm ~ 1:00 pm (reservations required)
Contact: Extension 3421
blessing@ntut.edu.tw

課程對應SDGs指標 SDG3：良好健康和福祉（Good Health and Well-being）

課程是否導入AI

備註

教師姓名	黃增隆　教師諮商時間(Office Hours)
Email	blessing@ntut.edu.tw
最後更新時間	2024-12-20 09:43:58
課程大綱	The course is designed to: 1. To help students be familiar with knowledge of service management; 2. To revisit every theory and concept learned in service management through case studies; 3. Strengthen students' practical insight and make successful service management and marketing. This course will play business case videos for students' discussion and learning. Therefore, the course will require using the Internet and computers to search for information. This course will also lead students to conduct practical activities in service marketing. 本課程主要利用商業影音個案方式學習服務業管理與行銷的概念與實務, 因此本課程將會使用電腦影音設備以幫助同學更快速地融入行銷專業英文的學習情境. 同學每週將會觀看, 撰寫心得並研討一個服務業商業影音個案. 藉此強化同學學習效果. 本課程也將引導學生進行服務行銷的實作活動。
課程進度	Week 1 Course Introduction 課程介紹 Week 2 228 Peace Memorial Day 放假 Week 3 Sensory Marketing in a Servicescape 感官行銷 Week 4 Concrete Affect in a Servicescape 情感行銷 Week 5 Experiential Marketing in a Servicescape 體驗行銷 Week 6 Persuasive Marketing in a Servicescape 說服行銷 Week 7 Ching Ming Festival 放假 Week 8 Service Innovation Design Activities 1 服務創新設計活動 1 Week 9 Service Innovation Design Activities 2 服務創新設計活動 2 Week 10 Service Innovation Design Activities 3 服務創新設計活動 3 Week 11 Service Robot Marketing Activities 1 服務機器人行銷活動 1 Week 12 Service Robot Marketing Activities 2 服務機器人行銷活動 2 Week 13 Service Robot Marketing Activities 3 服務機器人行銷活動 3 Week 14 Service Robot Marketing Activities 4 服務機器人行銷活動 4 Week 15 Dragon Boat Festival 放假 Week 16 Discuss Final Project Presentation 期末報告研討 Week 17 Final Project Presentation 期末報告 Week 18 Final Project Presentation (peer review)
評量方式與標準	Basis for Assignment of the Course Grades: 1. Each case/article reading reports 30% 2. Marketing Activities (peer review) 35% 3. Final Project Presentation 35%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：否 Teaching materials are taken from (Course handouts will be uploaded to Taipei Tech i-School Plus) 1. Harvard Business Review 2. Video case
課程諮詢管道	Office hours: Friday 12:00 pm ~ 1:00 pm (reservations required) Contact: Extension 3421 blessing@ntut.edu.tw
課程對應SDGs指標	SDG3：良好健康和福祉（Good Health and Well-being）
課程是否導入AI
備註