查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

112-2 326871 服務業管理 1 3.0 3 ★ 黃增隆經管二 43 1 　

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
112-2	326871	服務業管理	1	3.0	3	★	黃增隆	經管二	43	1

教學大綱與進度：

教師姓名黃增隆　教師諮商時間(Office Hours)

Email blessing@ntut.edu.tw

最後更新時間 2024-05-28 10:04:53

課程大綱 The course is designed to: 1. To help students be familiar with knowledge of service management; 2. To revisit every theory and concept learned in service management through case studies; 3. Strengthen students' practical insight and make successful service management and marketing. This course will play business case videos for students' discussion and learning. Therefore, the course will require using the Internet and computers to search for information. 本課程主要利用商業影音個案方式學習服務業管理與行銷的概念與實務, 因此本課程將會使用電腦影音設備以幫助同學更快速地融入行銷專業英文的學習情境. 同學每週將會觀看, 撰寫心得並研討一個服務業商業影音個案. 藉此強化同學學習效果.

課程進度 Weekly course schedule and teaching methods: Week 1 Course Introduction Week 2 Sensory Marketing in a Servicescape Video case (Lexus), lecture, writing a report, and discussion Week 3 Concrete Affect in a Servicescape Video case (Taco Bell), lecture, writing a report, and discussion Week 4 Experiential Marketing in a Servicescape Video case (Sightseeing bus tour), lecture, writing a report, and discussion Week 5 Persuasive marketing in a servicescape Video case (Mouthwash ads), lecture, writing a report, and discussion Week 6 Customer Orientation Reading case (WeiChuan High-Quality Milk), lecture, writing a report, and discussion Week 7 The Midterm Review Week 8 Lifestyles Marketing in a Servicescape Video case (Tropiclean), lecture, writing a report, and discussion Week 9 STP in a Servicescape Video case (swimwear design), lecture, writing a report, and discussion Week 10 Service innovation in a servicescape Video case (Diffusion of innovative services), lecture, writing a report, and discussion Week 11 Live streaming Marketing in a servicescape Video case (QVC), lecture, writing a report, and discussion Week 12 Service innovation Reading the article, lecture, writing a report, and discussion Week 13 The New Science of Customer Emotions Reading the article, lecture, writing a report, and discussion Week 14 Discuss Final Project Presentation Week 15 Discuss Final Project Presentation Week 16 Peer review Week 17 Online Final Project Presentation Week 18 Online Final Project Presentation We will announce the Google meeting link of the Online Final Project Presentation (Week 17 & 18) in the Line group.

評量方式與標準 1. Each case/article reading reports 40% 2. Final Exam (peer review) 25% 3. Final Project Presentation 35%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：否
Harvard Business Review Video case

課程諮詢管道 Consultations are available during office hours (reservation in advance).
Students can make an appointment with the teacher for discussion via e-mail or Line group.

課程對應SDGs指標

備註
According to school regulations.
We will announce the Google meeting link of the Online Final Project Presentation (Week 17 & 18) in the Line group.

教師姓名	黃增隆　教師諮商時間(Office Hours)
Email	blessing@ntut.edu.tw
最後更新時間	2024-05-28 10:04:53
課程大綱	The course is designed to: 1. To help students be familiar with knowledge of service management; 2. To revisit every theory and concept learned in service management through case studies; 3. Strengthen students' practical insight and make successful service management and marketing. This course will play business case videos for students' discussion and learning. Therefore, the course will require using the Internet and computers to search for information. 本課程主要利用商業影音個案方式學習服務業管理與行銷的概念與實務, 因此本課程將會使用電腦影音設備以幫助同學更快速地融入行銷專業英文的學習情境. 同學每週將會觀看, 撰寫心得並研討一個服務業商業影音個案. 藉此強化同學學習效果.
課程進度	Weekly course schedule and teaching methods: Week 1 Course Introduction Week 2 Sensory Marketing in a Servicescape Video case (Lexus), lecture, writing a report, and discussion Week 3 Concrete Affect in a Servicescape Video case (Taco Bell), lecture, writing a report, and discussion Week 4 Experiential Marketing in a Servicescape Video case (Sightseeing bus tour), lecture, writing a report, and discussion Week 5 Persuasive marketing in a servicescape Video case (Mouthwash ads), lecture, writing a report, and discussion Week 6 Customer Orientation Reading case (WeiChuan High-Quality Milk), lecture, writing a report, and discussion Week 7 The Midterm Review Week 8 Lifestyles Marketing in a Servicescape Video case (Tropiclean), lecture, writing a report, and discussion Week 9 STP in a Servicescape Video case (swimwear design), lecture, writing a report, and discussion Week 10 Service innovation in a servicescape Video case (Diffusion of innovative services), lecture, writing a report, and discussion Week 11 Live streaming Marketing in a servicescape Video case (QVC), lecture, writing a report, and discussion Week 12 Service innovation Reading the article, lecture, writing a report, and discussion Week 13 The New Science of Customer Emotions Reading the article, lecture, writing a report, and discussion Week 14 Discuss Final Project Presentation Week 15 Discuss Final Project Presentation Week 16 Peer review Week 17 Online Final Project Presentation Week 18 Online Final Project Presentation We will announce the Google meeting link of the Online Final Project Presentation (Week 17 & 18) in the Line group.
評量方式與標準	1. Each case/article reading reports 40% 2. Final Exam (peer review) 25% 3. Final Project Presentation 35%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：否 Harvard Business Review Video case
課程諮詢管道	Consultations are available during office hours (reservation in advance). Students can make an appointment with the teacher for discussion via e-mail or Line group.
課程對應SDGs指標
備註	According to school regulations. We will announce the Google meeting link of the Online Final Project Presentation (Week 17 & 18) in the Line group.