查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

112-1 323742 電子商務 1 3.0 3 ★ 陳宏佳資財四甲 5 0 資財四甲乙合開/先鋒603

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
112-1	323742	電子商務	1	3.0	3	★	陳宏佳	資財四甲	5	0	資財四甲乙合開/先鋒603

教學大綱與進度：

教師姓名陳宏佳　教師諮商時間(Office Hours)

Email honga.chen@mail.ntut.edu.tw

最後更新時間 2023-06-03 21:10:08

課程大綱本課程旨在介紹和探討電子商務的基本概念、原理和實踐。學生將瞭解電子商務的發展背景、關鍵技術、商業模式和相關法律法規等方面的知識。課程內容包括電子商務的基礎概念、網站設計與開發、電子支付系統、網絡營銷、電子商務安全和隱私保護、供應鏈管理以及電子商務的社會和經濟影響等主題。透過案例分析和小組討論，學生將學習如何在電子商務環境中建立和管理成功的網上業務。此外，學生還將進行電商平台的實務操作，瞭解電子商務系統的建置和運營。同時，學生也將探討未來電子商務趨勢和創新。通過本課程的學習，學生將獲得在數字時代運營和成功利用電子商務的能力和知識。 This course aims to introduce and explore the fundamental concepts, principles, and practices of e-commerce. Students will gain an understanding of the development background, key technologies, business models, and relevant laws and regulations in e-commerce. The course covers topics such as the basics of e-commerce, website design and development, electronic payment systems, internet marketing, e-commerce security and privacy protection, supply chain management, and the social and economic impacts of e-commerce. Through case studies and group discussions, students will learn how to establish and manage successful online businesses in the e-commerce environment. Additionally, students will engage in practical exercises on e-commerce platforms to understand the setup and operation of e-commerce systems. Furthermore, students will explore future trends and innovations in e-commerce. By the end of this course, students will acquire the knowledge and skills to operate and leverage e-commerce effectively in the digital era.

課程進度 Week 1: 課程介紹 (Course Introduction) Week 2:電子商務基本概念與發展背景 (Fundamental concepts and development background of e-commerce) Week 3:電子商務的商業模式 (Business models in e-commerce) Week 4:網站設計與開發 (Website design and development) Week 5:電子支付系統 (Electronic payment systems) Week 6:網絡營銷與推廣 (Internet marketing and promotion) Week 7:電子商務安全與隱私保護 (E-commerce security and privacy protection) Week 8:供應鏈管理與物流 (Supply chain management and logistics) Week 9:期中考周 (midterm exam) Week 10:電子商務與社會影響 (E-commerce and its social impacts) Week 11:電子商務法律法規 (Legal regulations in e-commerce) Week 12:電子商務個案探討 (Case studies in e-commerce) Week 13:電商平台實務操作 (Practical operation of e-commerce platforms) Week 14:電子商務創新與趨勢 (E-commerce innovations and trends) Week 15:跨境電子商務 (Cross-border e-commerce) Week 16:電子商務市場分析與策略 (Market analysis and strategies in e-commerce) Week 17:電子商務數據分析與決策 (Data analytics and decision-making in e-commerce) Week 18:期末考周 (final exam)

評量方式與標準課程參與與出席率:占總成績10% 報告成績：占總成績30% 期中成績：占總成績30% 期末成績：占總成績30% Course Participation and Attendance: 10% of the total grade Report Grade: 30% of the total grade Midterm Exam Grade: 30% of the total grade Final Exam Grade: 30% of the total grade

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：否
參考書目電子商務與網路行銷(第八版) 作者：劉文良出版社：碁峰出版日期：2023/06/06 ISBN：9786263245013 規格：平裝 / 440頁 / 19 x 26 x 1.84 cm / 普通級 / 單色印刷 / 八版

課程諮詢管道 email: honga.chen@ntut.edu.tw

課程對應SDGs指標

備註

教師姓名	陳宏佳　教師諮商時間(Office Hours)
Email	honga.chen@mail.ntut.edu.tw
最後更新時間	2023-06-03 21:10:08
課程大綱	本課程旨在介紹和探討電子商務的基本概念、原理和實踐。學生將瞭解電子商務的發展背景、關鍵技術、商業模式和相關法律法規等方面的知識。課程內容包括電子商務的基礎概念、網站設計與開發、電子支付系統、網絡營銷、電子商務安全和隱私保護、供應鏈管理以及電子商務的社會和經濟影響等主題。透過案例分析和小組討論，學生將學習如何在電子商務環境中建立和管理成功的網上業務。此外，學生還將進行電商平台的實務操作，瞭解電子商務系統的建置和運營。同時，學生也將探討未來電子商務趨勢和創新。通過本課程的學習，學生將獲得在數字時代運營和成功利用電子商務的能力和知識。 This course aims to introduce and explore the fundamental concepts, principles, and practices of e-commerce. Students will gain an understanding of the development background, key technologies, business models, and relevant laws and regulations in e-commerce. The course covers topics such as the basics of e-commerce, website design and development, electronic payment systems, internet marketing, e-commerce security and privacy protection, supply chain management, and the social and economic impacts of e-commerce. Through case studies and group discussions, students will learn how to establish and manage successful online businesses in the e-commerce environment. Additionally, students will engage in practical exercises on e-commerce platforms to understand the setup and operation of e-commerce systems. Furthermore, students will explore future trends and innovations in e-commerce. By the end of this course, students will acquire the knowledge and skills to operate and leverage e-commerce effectively in the digital era.
課程進度	Week 1: 課程介紹 (Course Introduction) Week 2:電子商務基本概念與發展背景 (Fundamental concepts and development background of e-commerce) Week 3:電子商務的商業模式 (Business models in e-commerce) Week 4:網站設計與開發 (Website design and development) Week 5:電子支付系統 (Electronic payment systems) Week 6:網絡營銷與推廣 (Internet marketing and promotion) Week 7:電子商務安全與隱私保護 (E-commerce security and privacy protection) Week 8:供應鏈管理與物流 (Supply chain management and logistics) Week 9:期中考周 (midterm exam) Week 10:電子商務與社會影響 (E-commerce and its social impacts) Week 11:電子商務法律法規 (Legal regulations in e-commerce) Week 12:電子商務個案探討 (Case studies in e-commerce) Week 13:電商平台實務操作 (Practical operation of e-commerce platforms) Week 14:電子商務創新與趨勢 (E-commerce innovations and trends) Week 15:跨境電子商務 (Cross-border e-commerce) Week 16:電子商務市場分析與策略 (Market analysis and strategies in e-commerce) Week 17:電子商務數據分析與決策 (Data analytics and decision-making in e-commerce) Week 18:期末考周 (final exam)
評量方式與標準	課程參與與出席率:占總成績10% 報告成績：占總成績30% 期中成績：占總成績30% 期末成績：占總成績30% Course Participation and Attendance: 10% of the total grade Report Grade: 30% of the total grade Midterm Exam Grade: 30% of the total grade Final Exam Grade: 30% of the total grade
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：否參考書目電子商務與網路行銷(第八版) 作者：劉文良出版社：碁峰出版日期：2023/06/06 ISBN：9786263245013 規格：平裝 / 440頁 / 19 x 26 x 1.84 cm / 普通級 / 單色印刷 / 八版
課程諮詢管道	email: honga.chen@ntut.edu.tw
課程對應SDGs指標
備註