查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

115-1 365959 策略管理 1 3.0 3 ★ 林雅惠經管所
管理外國學生專班
資財所
管理博所 30 0 經管所、資財所、IMBA和管理博合開

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
115-1	365959	策略管理	1	3.0	3	★	林雅惠	經管所管理外國學生專班資財所管理博所	30	0	經管所、資財所、IMBA和管理博合開

教學大綱與進度：

教師姓名林雅惠　教師諮商時間(Office Hours)

Email yhvica@ntut.edu.tw

最後更新時間 2026-06-07 20:49:20

課程大綱策略管理主要是幫助高階管理階層作決策。一般而言，這門課為商學課程中的課程主要協助學員們具有整合能力。學員不只是在策略管理中應活學活用，也融合所學應用於管理決策中。此門課將幫助您學習、研讀個案和討論，這是此門課的目標。 1. 瞭解組織所處環境 2. 分析外部環境之時機和危機 3. 剖析內部組織之優劣勢 4. 探討企業不同層次之應對策略。 Strategic management deals with the decision making at the top management level. Traditionally, this course has been the capstone course in the business program and is taught at the last year of study so that students can integrate functional area knowledge into a coherent one. Students are expected not only to learn a body of knowledge on strategic management, but also to synthesize economics, accounting, and marketing as an aid top management level decisions. We will use a combination of readings, case studies, and lectures to achieve the goals of the course.

課程進度 Week 1: Course overview/What is Strategy?(I) Week 2: What is Strategy?(II) Week 3: External Analysis-Five forces model Week 4: Internal Analysis-VRIO framework&RBV Week 5: Internal Analysis-Dynamic capability Week 6: Functional strategy Week 7: Case/Paper Discussion Week 8: Business-Level Strategy-Differentiation VS Low-Cost Week 9: Midterm Week10: Business-Level Strategy-Search New markets Week11: Corporate Strategy- Horizontal Integration and Vertical Integration (I) Week12: Case/Paper Discussion Week13: Corporate Strategy- Horizontal Integration and Vertical Integration (II) Week14: Case/Paper Discussion Week15: Corporate Governance, Social Responsibility, and Ethics (I) Week16: Corporate Governance, Social Responsibility, and Ethics (II) Week17: Final Presentation Week18: Final Presentation

評量方式與標準 1.Participation 25% 2.Case / Paper Discussion 20% 3. Final Presentation 35% 4. Homework or Assigment 20%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
Hill, C. W., Schilling, M. A. & Jones, G. R., “Strategic Management: An Integrated Approach: Theory”, 13th ed., McGraw-Hill Publisher Inc.

課程諮詢管道 1.If students have any questions, students can ask directly during the class time
2.If students have any questions, students can make an appointment to discuss by e-mail (yhvica@ntut.edu.tw)．

延伸教學與資源 ● 參與式創新教學 (Participatory & Innovative Teaching)
強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。
Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.

課程對應SDGs指標 SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
SDG12：負責任的消費與生產（Responsible Consumption and Production）

課程是否導入AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）

備註 According to school regulations

教師姓名	林雅惠　教師諮商時間(Office Hours)
Email	yhvica@ntut.edu.tw
最後更新時間	2026-06-07 20:49:20
課程大綱	策略管理主要是幫助高階管理階層作決策。一般而言，這門課為商學課程中的課程主要協助學員們具有整合能力。學員不只是在策略管理中應活學活用，也融合所學應用於管理決策中。此門課將幫助您學習、研讀個案和討論，這是此門課的目標。 1. 瞭解組織所處環境 2. 分析外部環境之時機和危機 3. 剖析內部組織之優劣勢 4. 探討企業不同層次之應對策略。 Strategic management deals with the decision making at the top management level. Traditionally, this course has been the capstone course in the business program and is taught at the last year of study so that students can integrate functional area knowledge into a coherent one. Students are expected not only to learn a body of knowledge on strategic management, but also to synthesize economics, accounting, and marketing as an aid top management level decisions. We will use a combination of readings, case studies, and lectures to achieve the goals of the course.
課程進度	Week 1: Course overview/What is Strategy?(I) Week 2: What is Strategy?(II) Week 3: External Analysis-Five forces model Week 4: Internal Analysis-VRIO framework&RBV Week 5: Internal Analysis-Dynamic capability Week 6: Functional strategy Week 7: Case/Paper Discussion Week 8: Business-Level Strategy-Differentiation VS Low-Cost Week 9: Midterm Week10: Business-Level Strategy-Search New markets Week11: Corporate Strategy- Horizontal Integration and Vertical Integration (I) Week12: Case/Paper Discussion Week13: Corporate Strategy- Horizontal Integration and Vertical Integration (II) Week14: Case/Paper Discussion Week15: Corporate Governance, Social Responsibility, and Ethics (I) Week16: Corporate Governance, Social Responsibility, and Ethics (II) Week17: Final Presentation Week18: Final Presentation
評量方式與標準	1.Participation 25% 2.Case / Paper Discussion 20% 3. Final Presentation 35% 4. Homework or Assigment 20%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 Hill, C. W., Schilling, M. A. & Jones, G. R., “Strategic Management: An Integrated Approach: Theory”, 13th ed., McGraw-Hill Publisher Inc.
課程諮詢管道	1.If students have any questions, students can ask directly during the class time 2.If students have any questions, students can make an appointment to discuss by e-mail (yhvica@ntut.edu.tw)．
延伸教學與資源	● 參與式創新教學 (Participatory & Innovative Teaching) 強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。 Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.
課程對應SDGs指標	SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG12：負責任的消費與生產（Responsible Consumption and Production）
課程是否導入AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
備註	According to school regulations