教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
114-1	347306	策略管理	1	3.0	3	▲	林雅惠	經管四	56	0

教學大綱與進度：

教師姓名	林雅惠　教師諮商時間(Office Hours)
Email	yhvica@ntut.edu.tw
最後更新時間	2025-06-01 17:42:21
課程大綱	本課程在使學生瞭解策略管理的意義及其演進, 如何建立公司策略以增加之競爭力。課程主要內容包括：1.策略管理的意義, 2.企業內外在環境分析, 3.策略制定, 4.策略執行與評估, 5.事業階層策略, 6.公司策略, 7.購併。 The objective of the course is to establish a set of frameworks for the formulation and implementation of strategy. Topics of the course include SWOT, strategy formulation, strategy implementation, business-level strategy, corporate-level strategy, and merger & acquisition.
課程進度	Week1: Introduction of the Course/What is Strategy?(I) Week2:What is Strategy?(II) Week3:Assessing Organizational Performance Week4:Evaluating the General Environment Week5:National Holiday Week6:Evaluating the Industry Environment Week7:Resource and Capability (I) Week8:Resource and Capability (II) Week9:Midterm Week10:Business-Level Strategy through "Generic Strategies"(I) Week11: Business-Level Strategy through "Generic Strategies"(II) Week12:Innovation strategies (I) Week13:Innovation strategies (II) Week14:Global strategies (I) Week15:Global strategies (II) Week16:Final Presentation Week17:Final Presentation Week18:Final exam
評量方式與標準	Class participation (Individual-based): 20% Assignment (Individual-based): 10% Short case study (Team-based):15% Presentation (Team-based): 30% Final exam (Individual-based): 25%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 Open Textbook: Kennedy B. Reed, “Strategic Management”, 1st ed., Publisher: Virginia Tech Publishing.
課程諮詢管道	1.If students have any questions, students can ask directly during the class time 2.If students have any questions, students can make an appointment to discuss by e-mail (yhvica@ntut.edu.tw)．
課程對應SDGs指標	SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG12：負責任的消費與生產（Responsible Consumption and Production）
課程是否導入AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
備註	According to school regulations