查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

114-2 359812 網路創業與管理 1 3.0 3 ★ 尹秦清工管所 35 0 　

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
114-2	359812	網路創業與管理	1	3.0	3	★	尹秦清	工管所	35	0

教學大綱與進度：

教師姓名尹秦清　教師諮商時間(Office Hours)

Email yinchinching@ntut.edu.tw

最後更新時間 2026-03-06 13:22:31

課程大綱 With the development of internet technology, vigorous internet entrepreneurship has challenged traditional physical stores and provided huge opportunities in the modern business environment. new digital technologies and mobile devices do not only change our lives but also change consumers' behavior and communication channels. This course combines innovation and entrepreneurship with the business environment in the digital age, including business strategy, innovative thinking, and entrepreneurship. This course will introduce online entrepreneurship concepts, approaches, and practices. learning objectives mainly include: 1. Identify the online business opportunities in digital times. 2. Understand innovative concepts and business models. 3. Discuss online business operations and marketing. 4. Learn to write an online business plan. 5. Prepare to participate in entrepreneurship competitions.

課程進度 Week | Course Content Week 1 | Peace Memorial Day Holiday Week 2 | Course Introduction Week 3 | Entrepreneurship and Entrepreneurial Spirit Week 4 | Business Opportunities in the Digital Era I Week 5 | Business Opportunities in the Digital Era II Week 6 | Children’s Day Holiday Week 7 | Go-to-market (GTM) Strategy Week 8 | Innovative Thinking and Business Model Week 9 | Midterm Exam Week 10 | Labor Day Holiday Week 11 | Industry Analysis Week 12 | Social Media Marketing Week 13 | Generative AI in Marketing Week 14 | Business Model Redesign Week 15 | Entrepreneurial Marketing Strategy Week 16 | Business Plan Writing Week 17 | Dragon Boat Festival Holiday Week 18 | Final Report

評量方式與標準 1. Attendance & Class Participation: 30% 2. Midterm Exam: 30% 3. Final Report: 40%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：否
1. Dolbec, Pierre-Yann. (2021). Digital Marketing Strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148 2. Dolbec, P.-Y. (2021). Digital marketing strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148

課程諮詢管道 Email, Office Hours, Microsoft Teams, and i-School Plus

延伸教學與資源 ● 數位教材資源應用 (Application of Digital Resources)
採用影音多媒體或具開放授權之資源（如OCW、開放教科書）作為主要或輔助教材。
Adopts multimedia or open-licensed resources (e.g., OCW, Open Textbooks) as primary or supplementary teaching materials.
● 數位科技融入 (Digital Technology Integration)
運用生成式AI、VR/AR、IoT、IRS等新興科技輔助教學與評量。
Utilizes emerging technologies such as Generative AI, VR/AR, IoT, and IRS (Interactive Response Systems) to facilitate teaching and assessment.

課程對應SDGs指標 SDG4：優質教育（Quality Education）
SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
SDG12：負責任的消費與生產（Responsible Consumption and Production）

課程是否導入AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

備註

教師姓名	尹秦清　教師諮商時間(Office Hours)
Email	yinchinching@ntut.edu.tw
最後更新時間	2026-03-06 13:22:31
課程大綱	With the development of internet technology, vigorous internet entrepreneurship has challenged traditional physical stores and provided huge opportunities in the modern business environment. new digital technologies and mobile devices do not only change our lives but also change consumers' behavior and communication channels. This course combines innovation and entrepreneurship with the business environment in the digital age, including business strategy, innovative thinking, and entrepreneurship. This course will introduce online entrepreneurship concepts, approaches, and practices. learning objectives mainly include: 1. Identify the online business opportunities in digital times. 2. Understand innovative concepts and business models. 3. Discuss online business operations and marketing. 4. Learn to write an online business plan. 5. Prepare to participate in entrepreneurship competitions.
課程進度	Week \| Course Content Week 1 \| Peace Memorial Day Holiday Week 2 \| Course Introduction Week 3 \| Entrepreneurship and Entrepreneurial Spirit Week 4 \| Business Opportunities in the Digital Era I Week 5 \| Business Opportunities in the Digital Era II Week 6 \| Children’s Day Holiday Week 7 \| Go-to-market (GTM) Strategy Week 8 \| Innovative Thinking and Business Model Week 9 \| Midterm Exam Week 10 \| Labor Day Holiday Week 11 \| Industry Analysis Week 12 \| Social Media Marketing Week 13 \| Generative AI in Marketing Week 14 \| Business Model Redesign Week 15 \| Entrepreneurial Marketing Strategy Week 16 \| Business Plan Writing Week 17 \| Dragon Boat Festival Holiday Week 18 \| Final Report
評量方式與標準	1. Attendance & Class Participation: 30% 2. Midterm Exam: 30% 3. Final Report: 40%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：否 1. Dolbec, Pierre-Yann. (2021). Digital Marketing Strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148 2. Dolbec, P.-Y. (2021). Digital marketing strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148
課程諮詢管道	Email, Office Hours, Microsoft Teams, and i-School Plus
延伸教學與資源	● 數位教材資源應用 (Application of Digital Resources) 採用影音多媒體或具開放授權之資源（如OCW、開放教科書）作為主要或輔助教材。 Adopts multimedia or open-licensed resources (e.g., OCW, Open Textbooks) as primary or supplementary teaching materials. ● 數位科技融入 (Digital Technology Integration) 運用生成式AI、VR/AR、IoT、IRS等新興科技輔助教學與評量。 Utilizes emerging technologies such as Generative AI, VR/AR, IoT, and IRS (Interactive Response Systems) to facilitate teaching and assessment.
課程對應SDGs指標	SDG4：優質教育（Quality Education） SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG12：負責任的消費與生產（Responsible Consumption and Production）
課程是否導入AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
備註