查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

113-2 345759 網路創業 1 3.0 3 ★ 尹秦清創新創業(大)
工管二甲
工管二乙 40 0 工管二甲乙合開

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
113-2	345759	網路創業	1	3.0	3	★	尹秦清	創新創業(大) 工管二甲工管二乙	40	0	工管二甲乙合開

教學大綱與進度：

教師姓名尹秦清　教師諮商時間(Office Hours)

Email yinchinching@ntut.edu.tw

最後更新時間 2024-12-16 20:49:38

課程大綱隨著網際網路的盛行，電子商務迅速地蓬勃發展，使得傳統的商店與行銷環境受到衝擊。資訊科技改變了消費習慣與行銷通路，電子商務的效應已經開始影響商業活動的每個層面，從新產品的開發、銷售、到售後服務均受影響，為企業帶來了無限商機。根據資策會的報告顯示，網際購物市場目前正進入高成長期。網際網路的消費觀念逐漸普及，消費者端的網路交易市集，亦成為未來重要的網路商機。不僅B2C市場（企業對消費者）極具潛力，網友個體戶的開店創業風潮（C2C）更是在蓬勃發中。面對網路商業的來臨，有著大量的網路商業的人才需求。只要有正確的網路商業經營獲利模式，網路是一個可以賺到大錢的管道，尤其低門檻、低成本的網路拍賣場更是最佳踏板。本課程講授網路創業及網路商業的必要實務經營能力，讓同學在本課程裡學得如何快速的以最少成本來DIY速成個人事業及就業的能力。 Following the prevailing of the internet, the vigorous development e-commerce has given great impacts on traditional tangible stores and the whole marketing environments. Information Technology has not only changed our lives, but also changed consumers' behavior and marketing channels; and the e-commerce effect has already started to permeate into every stratum of business activities, including the exploitation, marketing, and after-sales service of new products, brings the industries infinite business chances. According to the reports of Institute for Information Industry, the market of internet shopping is going into its high development period, and there are a lot of chances to establish a new enterprise on the internet. So this course will teach about the internet entrepreneurial management.

課程進度 Week 1: Course introduction Week 2: Entrepreneurship Week 3: Entrepreneurial team I Week 4: Entrepreneurial team II Week 5: Financial management I Week 6: Financial management II Week 7: Holidays Week 8: Business opportunities in digital times Week 9: Midterm exam Week 10: Innovative thinking I Week 11: Innovative thinking II Week 12: Business models I Week 13: Business models II Week 10: Entrepreneurship marketing tactics I Week 11: Entrepreneurship marketing tactics II Week 16: Prepare a business plan Week 17: Final report Week 18: Final report

評量方式與標準 1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：否
The reference book is not required.

課程諮詢管道 Email, Office Hours, Microsoft Teams, and i-School Plus

延伸教學與資源

課程對應SDGs指標 SDG4：優質教育（Quality Education）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）

課程是否導入AI

備註

教師姓名	尹秦清　教師諮商時間(Office Hours)
Email	yinchinching@ntut.edu.tw
最後更新時間	2024-12-16 20:49:38
課程大綱	隨著網際網路的盛行，電子商務迅速地蓬勃發展，使得傳統的商店與行銷環境受到衝擊。資訊科技改變了消費習慣與行銷通路，電子商務的效應已經開始影響商業活動的每個層面，從新產品的開發、銷售、到售後服務均受影響，為企業帶來了無限商機。根據資策會的報告顯示，網際購物市場目前正進入高成長期。網際網路的消費觀念逐漸普及，消費者端的網路交易市集，亦成為未來重要的網路商機。不僅B2C市場（企業對消費者）極具潛力，網友個體戶的開店創業風潮（C2C）更是在蓬勃發中。面對網路商業的來臨，有著大量的網路商業的人才需求。只要有正確的網路商業經營獲利模式，網路是一個可以賺到大錢的管道，尤其低門檻、低成本的網路拍賣場更是最佳踏板。本課程講授網路創業及網路商業的必要實務經營能力，讓同學在本課程裡學得如何快速的以最少成本來DIY速成個人事業及就業的能力。 Following the prevailing of the internet, the vigorous development e-commerce has given great impacts on traditional tangible stores and the whole marketing environments. Information Technology has not only changed our lives, but also changed consumers' behavior and marketing channels; and the e-commerce effect has already started to permeate into every stratum of business activities, including the exploitation, marketing, and after-sales service of new products, brings the industries infinite business chances. According to the reports of Institute for Information Industry, the market of internet shopping is going into its high development period, and there are a lot of chances to establish a new enterprise on the internet. So this course will teach about the internet entrepreneurial management.
課程進度	Week 1: Course introduction Week 2: Entrepreneurship Week 3: Entrepreneurial team I Week 4: Entrepreneurial team II Week 5: Financial management I Week 6: Financial management II Week 7: Holidays Week 8: Business opportunities in digital times Week 9: Midterm exam Week 10: Innovative thinking I Week 11: Innovative thinking II Week 12: Business models I Week 13: Business models II Week 10: Entrepreneurship marketing tactics I Week 11: Entrepreneurship marketing tactics II Week 16: Prepare a business plan Week 17: Final report Week 18: Final report
評量方式與標準	1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：否 The reference book is not required.
課程諮詢管道	Email, Office Hours, Microsoft Teams, and i-School Plus
延伸教學與資源
課程對應SDGs指標	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
課程是否導入AI
備註