教學大綱與進度

課程基本資料：

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
112-1	322803	研究方法	1	3.0	3	▲	李鎮宇 陳柏瑄 趙莊敏 蔡榮發	職經管所	16	0

教學大綱與進度：

教師姓名	李鎮宇　教師諮商時間(Office Hours)
Email	G.C.Li@ntut.edu.tw
最後更新時間	2023-05-25 23:31:10
課程大綱	This course introduces the methods essential to business research. The first focus is on research methods, particularly applied quantitative statistical analysis—interpreting results, as well as applying them to actual data. Students should become informed consumers of statistics—to be able to understand and assess the quality of statistical methods in the papers they read, and to use those methods in their research. The second focus is on research design and data collection methods, which will be essential to master’s dissertation, and practical business roles (such as consultant or market researcher). Students will participate in a project in which they have the chance to collect and analyze their data. The course is on fundamentals, up to multiple regression, so we will not have time to discuss more advanced statistical techniques. However, you should leave this class with a solid foundation for further education on these topics.
課程進度	This course will be team-taught by various professors.
評量方式與標準	40% Participation, homework, quizzes 20% Midterm Report 5% Assignment 1: Research question 5% Assignment 2: Questionnaire design 15% Topline findings presentation 15% Report final 100% Total
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】 使用外文原文書：是 TEXTBOOK “Business Research: A Practical Guide for Students” 5th Edition Authors: Jill Collins, Roger Hussey https://holding.lib.ntut.edu.tw/bookDetail.jsp?id=588059 REFERENCE Research methods : the basics / Nicholas Walliman. https://holding.lib.ntut.edu.tw/bookDetail.jsp?id=588061
課程諮詢管道	Email the instructor
課程對應SDGs指標
課程是否導入AI
備註