查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

112-1 321346 研究方法 1 3.0 3 ▲ 李鎮宇經管所 58 0 哈佛

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
112-1	321346	研究方法	1	3.0	3	▲	李鎮宇	經管所	58	0	哈佛

教學大綱與進度：

教師姓名李鎮宇　教師諮商時間(Office Hours)

Email G.C.Li@ntut.edu.tw

最後更新時間 2023-12-21 20:45:07

課程大綱 This course introduces the methods essential to business research. The first focus is on research methods, particularly applied quantitative statistical analysis—interpreting results, as well as applying them to actual data. Students should become informed consumers of statistics—to be able to understand and assess the quality of statistical methods in the papers they read, and to use those methods in their research. The second focus is on research design and data collection methods, which will be essential to master’s dissertation, and practical business roles (such as consultant or market researcher). Students will participate in a project in which they have the chance to collect and analyze their data. The course is on fundamentals, up to multiple regression, so we will not have time to discuss more advanced statistical techniques. However, you should leave this class with a solid foundation for further education on these topics.

課程進度 1 9/16 Understanding Research 2 9/23 Dealing with practical issues 3 9/30 Research paradigm & designs 4 10/7 Literature review 5 10/14 Research proposal 6 10/21 Qualitative analysis 7 10/28 Statistics Review 1(Numerical summaries, Contingency, Confidence intervals, significance testing) 8 11/4 Statistics Review 2(Comparing 2 groups, association between categorical variables) 9 11/11 Exam Week 10 11/18 Regression Analysis (Correlation, multiple regression, mediation, moderation, logistic regression) 11 11/25 Experimental Research 12 12/2 Collecting data for statistical analysis 13 12/9 Questionnaire design 14 12/16 Writing your dissertation or thesis 15 12/23 Data collection in class 16 12/30 Publishing your research 17 1/6 Group Presentations 18 1/13 Exam Week

評量方式與標準 40% Participation, homework, quizzes 20% Midterm 10% Assignment 1: Research question 10% Assignment 2: Questionnaire design 10% Report 10% Report (Q&A & revision) 100% Total

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
TEXTBOOK “Business Research: A Practical Guide for Students” 5th Edition Authors: Jill Collins, Roger Hussey https://holding.lib.ntut.edu.tw/bookDetail.jsp?id=588059 REFERENCE Research methods : the basics / Nicholas Walliman. https://holding.lib.ntut.edu.tw/bookDetail.jsp?id=588061

課程諮詢管道 Email the instructor

課程對應SDGs指標

備註
https://ncsd.ndc.gov.tw/Fore/SDG08

教師姓名	李鎮宇　教師諮商時間(Office Hours)
Email	G.C.Li@ntut.edu.tw
最後更新時間	2023-12-21 20:45:07
課程大綱	This course introduces the methods essential to business research. The first focus is on research methods, particularly applied quantitative statistical analysis—interpreting results, as well as applying them to actual data. Students should become informed consumers of statistics—to be able to understand and assess the quality of statistical methods in the papers they read, and to use those methods in their research. The second focus is on research design and data collection methods, which will be essential to master’s dissertation, and practical business roles (such as consultant or market researcher). Students will participate in a project in which they have the chance to collect and analyze their data. The course is on fundamentals, up to multiple regression, so we will not have time to discuss more advanced statistical techniques. However, you should leave this class with a solid foundation for further education on these topics.
課程進度	1 9/16 Understanding Research 2 9/23 Dealing with practical issues 3 9/30 Research paradigm & designs 4 10/7 Literature review 5 10/14 Research proposal 6 10/21 Qualitative analysis 7 10/28 Statistics Review 1(Numerical summaries, Contingency, Confidence intervals, significance testing) 8 11/4 Statistics Review 2(Comparing 2 groups, association between categorical variables) 9 11/11 Exam Week 10 11/18 Regression Analysis (Correlation, multiple regression, mediation, moderation, logistic regression) 11 11/25 Experimental Research 12 12/2 Collecting data for statistical analysis 13 12/9 Questionnaire design 14 12/16 Writing your dissertation or thesis 15 12/23 Data collection in class 16 12/30 Publishing your research 17 1/6 Group Presentations 18 1/13 Exam Week
評量方式與標準	40% Participation, homework, quizzes 20% Midterm 10% Assignment 1: Research question 10% Assignment 2: Questionnaire design 10% Report 10% Report (Q&A & revision) 100% Total
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 TEXTBOOK “Business Research: A Practical Guide for Students” 5th Edition Authors: Jill Collins, Roger Hussey https://holding.lib.ntut.edu.tw/bookDetail.jsp?id=588059 REFERENCE Research methods : the basics / Nicholas Walliman. https://holding.lib.ntut.edu.tw/bookDetail.jsp?id=588061
課程諮詢管道	Email the instructor
課程對應SDGs指標
備註	https://ncsd.ndc.gov.tw/Fore/SDG08