查詢教學大綱與進度

教學大綱與進度

課程基本資料：

學年期課號課程名稱階段學分時數修教師班級人撤備註

113-1 334763 企劃文案寫作 1 2.0 2 ▲ 吳欣怡文發二 40 2 　

學年期	課號	課程名稱	階段	學分	時數	修	教師	班級	人	撤	備註
113-1	334763	企劃文案寫作	1	2.0	2	▲	吳欣怡	文發二	40	2

教學大綱與進度：

教師姓名吳欣怡　教師諮商時間(Office Hours)

Email cinewu@mail.ntut.edu.tw

最後更新時間 2024-05-20 15:43:18

課程大綱本課程是針對有志從事文化創意產業的學生而設計的創意策略與企劃課程。課程從廣告的基本概念開始說明，如產品的開發策略、市場規模估計、競爭產品的研究和分析、消費者行為研究、SWOT、3C等。本課程的目的是以創新思考和市場行銷概念引導學生，並鼓勵學生從當前的創意產業中，發掘潛在機會，以創造新鮮且有趣的想法。 This course is a strategy and general project management for students interested in pursuing careers in the cultural and creative industry. The course starts from the basic concepts and functions in the advertising, such as the development of product strategy, market size estimation, competitor identification and analysis, consumer behavior research, SWOT, 3Cs, and so on. This course aims to guide students equipped with innovation thinking and marketing sense. Additionally, the course drives students to look through potential opportunities in the creative industry and to implement new and interesting ideas.

課程進度
(1-16週) Stage ONE : TA Week 01: Course Introduction: A Compelling Proposal! Week 02: Copywriting Tools: Detailed Fragment Descriptions, Distinguishing Internal and External Factors, 5W2H1E Week 03: Project Ideation Pathways: Brainstorming 3+2, Market Positioning and Segmentation Week 04: TA, Persona Week 05: Case Study Week 06: Presentation Skills: Ensuring Clarity for Supervisors, Teammates, and Clients. Week 07: Proposal Preparation Week 08: Midterm Exam Stage TWO: Problem Discovery! Week 09: Guest Speaker Lecture Week 10: Discussion Week 11: Individual Oral Presentations Week 12: Individual Oral Presentations Week 13: Individual Oral Presentations Stage Three: Group-based Project Week 14: Group Discussion and Consultation Week 15: Discussion Week 16: Group Presentations Week 17: Group Presentations Week 18: Feedback

評量方式與標準 • Attendance and participation: 15% • Pre-midterm group participation: 15% • Midterm exam: 30% • Individual oral presentations: 20% • Group project: 20%

使用教材、參考書目或其他 【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】

使用外文原文書：是
self-made materials

課程諮詢管道 cinewu@mail.mtut.edu.tw

延伸教學與資源

課程對應SDGs指標 SDG3：良好健康和福祉（Good Health and Well-being）
SDG4：優質教育（Quality Education）
SDG10：減少不平等（Reduced Inequalities）
SDG11：永續城市與社區（Sustainable Cities and Communities）
SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions）
SDG17：夥伴關係（Partnerships for the Goals）

課程是否導入AI

備註　

教師姓名	吳欣怡　教師諮商時間(Office Hours)
Email	cinewu@mail.ntut.edu.tw
最後更新時間	2024-05-20 15:43:18
課程大綱	本課程是針對有志從事文化創意產業的學生而設計的創意策略與企劃課程。課程從廣告的基本概念開始說明，如產品的開發策略、市場規模估計、競爭產品的研究和分析、消費者行為研究、SWOT、3C等。本課程的目的是以創新思考和市場行銷概念引導學生，並鼓勵學生從當前的創意產業中，發掘潛在機會，以創造新鮮且有趣的想法。 This course is a strategy and general project management for students interested in pursuing careers in the cultural and creative industry. The course starts from the basic concepts and functions in the advertising, such as the development of product strategy, market size estimation, competitor identification and analysis, consumer behavior research, SWOT, 3Cs, and so on. This course aims to guide students equipped with innovation thinking and marketing sense. Additionally, the course drives students to look through potential opportunities in the creative industry and to implement new and interesting ideas.
課程進度 (1-16週)	Stage ONE : TA Week 01: Course Introduction: A Compelling Proposal! Week 02: Copywriting Tools: Detailed Fragment Descriptions, Distinguishing Internal and External Factors, 5W2H1E Week 03: Project Ideation Pathways: Brainstorming 3+2, Market Positioning and Segmentation Week 04: TA, Persona Week 05: Case Study Week 06: Presentation Skills: Ensuring Clarity for Supervisors, Teammates, and Clients. Week 07: Proposal Preparation Week 08: Midterm Exam Stage TWO: Problem Discovery! Week 09: Guest Speaker Lecture Week 10: Discussion Week 11: Individual Oral Presentations Week 12: Individual Oral Presentations Week 13: Individual Oral Presentations Stage Three: Group-based Project Week 14: Group Discussion and Consultation Week 15: Discussion Week 16: Group Presentations Week 17: Group Presentations Week 18: Feedback
評量方式與標準	• Attendance and participation: 15% • Pre-midterm group participation: 15% • Midterm exam: 30% • Individual oral presentations: 20% • Group project: 20%
使用教材、參考書目或其他	【遵守智慧財產權觀念，請使用正版教科書，不得使用非法影印教科書】使用外文原文書：是 self-made materials
課程諮詢管道	cinewu@mail.mtut.edu.tw
延伸教學與資源
課程對應SDGs指標	SDG3：良好健康和福祉（Good Health and Well-being） SDG4：優質教育（Quality Education） SDG10：減少不平等（Reduced Inequalities） SDG11：永續城市與社區（Sustainable Cities and Communities） SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions） SDG17：夥伴關係（Partnerships for the Goals）
課程是否導入AI
備註