| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| AC02508 | 品牌行銷之互動體驗設計 | Branding Marketing with Interactive Experience Design | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程的主要目的為透過互動體驗之設計，增強創意產業的品牌意識與知識。學生透過此課程將學習互動體驗設計的關鍵評估面向，並將其應用於創意產業的品牌策略管理。另本課程也將提供互動設計與品牌行銷整合的操作性能力。 | |||
| 英文概述 English Description | The main objective of this course is to enhance awareness and knowledge about branding issues in creative industries with interactive experiential design. Student will learn from this course to develop critical perspectives in evaluating interactive experience design in branding and applying them in strategic management of brands in creative industries. The course will also use to develop hands-on abilities on brand marketing by using interaction design. | |||
| 核心能力指標 | 1.跨域協作企劃能力 2.多媒體美學應用能力 4.介面設計與體驗設計能力 5.整合實作表現能力 | |||
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