| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A505105 | 文創品牌設計與發展 | Cultural Brand Design and Development | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程著重於探究感性科技、人本設計、與文化創意跟文創產品之間的關係。如何將文創品牌從OEM發展到OBM的策略探究。以期文創產品能立基於感性科技、人本設計、與文化創意基礎上發展。最終目的為將文創產品標準化、模組化、差異化、個性化、與體驗化，以期能創造文創品牌的價值與發展。 | |||
| 英文概述 English Description | This course focuses on science and technology to explore the emotion design, and cultural and creative relationship with the cultural and creative products. How will the development of cultural and creative brand from OEM to OBM strategy of inquiry. To cultural and creative products can stand on perceptual science and technology, emotion design, and on the basis of cultural and creative development. The ultimate goal is the cultural and creative product standardization, modular, differentiated, personalized, and experience of, with a view to the creation of cultural and creative value and brand development. | |||
| 核心能力指標 | A.文化領域學術與創作實踐研究能力 B.文化管理、行銷與策略能力 C.文化思辨與賞鑒能力 E.創新服務與會展企劃能力 | |||
備註：