| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A503239 | 文化故事及媒體行銷 | Culture, story, and media | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程為一理論與操作兼具之課程，目的為培養修課學生對於故事力之應用，尤其是於文化與創意產業方面。課程中將以媒體之生態與相關產業作為重心，輔以國際案例與趨勢，探討文化與創意如何展現，以及轉化為產業之關鍵為何。透過敘事分析，學生可以了解文化之脈絡為何延伸與擴散，以利用課堂教學、專題演講與部分實作演練，培養學生人文、產業、創意乃至於科技應用之跨領域思考能力，並為下學期人文與數位之實務應用實習奠下基礎。 | |||
| 英文概述 English Description | The aim of the course, which is conducted with theories and practices, is to lead the students to comprehend the application of storytelling, especially in the cultural and creative industry. We will focus on the ecosystem of media with related industries, and the international cases or trends will also be introduced during the class, on the purpose for investigating that how the culture and creativity were exhibited and converted into industries. During the class, seminar and the practices, the students will understand how the sequence of culture extending and spreading. The ability of interdisciplinary thinking for humanism, industries, creativity and the application of technology of students will cultivated, and they will be ready to the practical course for interdisciplinary application of humanism and digital technology next semester. | |||
| 核心能力指標 | 4.專題與實習之實務能力 5.嫻熟文化事業發展之能力 6.產業發展及企劃行銷能力 | |||
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