課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
A405130 | 創業與智財管理 | Entrepreneurship and IP Management | 1.0 | 1 |
中文概述 Chinese Description | 創業者在新創事業時,同時須考慮新創事業之品牌智財建構,如果能在創業之初建構一個定位明確的品牌智財,可使新創事業立即享有良好的品牌智財權益,提高創業成功的機會。品牌智財建構完成後,須設計行銷方案,對消費者進行行銷活動,向消費者推銷新創公司之品牌智財,以塑造良好的品牌智財權益。此時,消費者對新創公司之品牌智財會有良好形象之認知,進而提升顧客對新創公司品牌智財忠誠度,增加創業者創業成功之機會。 | |||
英文概述 English Description | When entrepreneurs are building a startup company, they also need to consider its brand/IP building. If they can consider its brand/IP building. If they can construct a clear positioning of the brand/IP in the beginning, they are able to have their new business with a better brand equity immediately, and improve entrepreneurial chances of success. After the completion of construction of the brand/IP, entrepreneurs need to design marketing programs for consumer marketing activities, and promote its brand/IP to create good brand equity. In the meantime, consumers will have a better brand/IP awareness of these new companies, enhancing customer loyalty and increasing opportunities for entrepreneurs’ entrepreneurial success. | |||
核心能力指標 | A.對智財相關議題之認知力 B.對特定智財議題深入了解之能力 |
備註: