課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
5705496 企業數位轉型專題研究 Research on Digital Transformation of Enterprises 3.0 3
中文概述
Chinese Description
數位時代的快速變遷使得許多高階管理者們對於企業應該如何轉型感到不確定。了解科技、商業模式、消費者行為等趨勢,才能使企業從數位環境中發現機會,定位未來企業的發展方向並尋求合適的方法進行變革,成功進行數位化轉型,將挑戰轉化為商機。 本課程將針對企業數位轉型中相關議題如環境發展,數位策略,數位經營模式,製造業與服務業等各產業數位案例,及企業數位化成熟度等作研析。
英文概述
English Description
The rapid changes in the digital age have made many high-level managers uncertain about how companies should transform. Understanding trends in technology, business models, consumer behavior, etc., enables companies to identify opportunities in the digital environment, position the future direction of the enterprise and seek appropriate ways to transform, successfully transform digitally, and turn challenges into business opportunities. This course will focus on the related issues such as environmental development, digital strategy, digital business model, manufacturing and service industries, and the digital maturity of enterprises.
核心能力指標 A.有能力去了解內在及外在的經營問題,並提供合適的解決之道

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