| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5705481 | 企業個案研討與撰寫 | Business Case Study and Writing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程旨在以哈佛式企業個案研討及撰寫為主。課程中，包含傳統式與哈佛式兩種教學方法之比較，各產業個案之研討，及個案撰寫之方法。各產業個案之研討中包含議題有企業營運模式之變革，服務創新，科技化服務，與企業電子化等。個案撰寫包含教學手冊及個案之學理背景及應用。 | |||
| 英文概述 English Description | The purpose of this course is to teach the Harvard’s case teaching and case writing. In the course, it includes the comparison of traditional case teaching with the Harvard’s case teaching, the industry case study, and the theory of case writing. In industry case study, several topics will be cover above like business model reengineering, service innovation, and IT innovation. In case writing, the theory of the teaching note and case analysis will cover. | |||
| 核心能力指標 | B.展演有效果的口語及書寫溝通能力 | |||
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