| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5705208 | 品牌行銷與組織策略 | Brand Marketing and Organization Strategy | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程從品牌在公司經營中所應扮演的策略性角色，由組織在經營的關鍵作用，課程中以品牌與組織理論探討品牌行銷與組織策略的重要議題。課程內容包含品牌權益、品牌行銷、品牌競爭、組織設計、組織權力、組織政治、組織文化。身為公司經營者，面對國際多變化環境中，能做出最佳的品牌行銷與組織經營決策。 | |||
| 英文概述 English Description | This program is designed to help students learn about and apply the concepts and practices of branding marketing and organization strategy as they are used in a wide variety of settings in business markets. The topics covered in this class include: brand equity, brand marketing, brand competition, organization design, organization power, organization polices, organization culture. After taking the course, the students should be able to make the best brand and organization decisions under the internationalized and changeable environment. | |||
| 核心能力指標 | A.有能力去了解內在及外在的經營問題，並提供合適的解決之道 | |||
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