| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5703036 | 國際企業管理 | International Business Administration | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程旨在介紹企業進行國際化策略以及多國籍企業營運與其功能性（價值鏈活動）之議題。期使學生瞭解當代企業國際化營運的重要性與其內涵，並建立整體的概念。同時，藉由精選案例之探討，提供學習者了解企業進行國際化與國際營運管理相關的實務作法。如此，將使學習者得將國企理論與概念運用於實際案例，培養分析能力。 | |||
| 英文概述 English Description | The course is mainly for the students to understand the importance of international business strategies of MNC (Multi-Nation Company) which includes the business models, value chain and the functionality. In the mean time, the students will have a clear picture of MNC's daily operation by well-selected case study. The ultimate goal is to apply the theory into the real business world and to have an advanced analysis capability at the end of the course. | |||
| 核心能力指標 | 1.獲取基礎性的商業知識及相關能力 | |||
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