| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5702038 | 數位行銷工具 | Digital Marketing Tools | 3.0 | 3 |
| 中文概述 Chinese Description | 數位行銷工具讓行銷人員快速創建、測試和衡量其網路行銷活動的效果，從而確保行銷人員可以有效地運行網路行銷活動。本課程主題包括：搜尋引擎優化（SEO）、有機社群媒體、付費網站測試、數位內容託管、數位行銷內容創建、網站分析、客戶服務和會員行銷工具。 | |||
| 英文概述 English Description | When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their works done. These tools include everything from social media platforms such as Facebook and Instagram to analytics tools like Google Analytics. Allowing digital marketers to create, test and measure the performance of their Internet marketing campaigns, digital marketing tools ensuring that marketers can launch and start campaigns quickly and effectively. Topics include: Search Engine Optimization (SEO), Organic Social Media, Paid Website Testing, Video Hosting, Content Creation, Website Analytics, Customer Service, and Affiliate Marketing. | |||
| 核心能力指標 | 2.應用有效的口語及書寫溝通 4.能夠在團隊合作中有生產性的合作及有效率的運作 | |||
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