| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5702005 | 行銷管理 | Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程適合一般大專行銷管理之授課。其目的在尋求優良的產品行銷管理方法，以求企業之良好利潤。本課程授課內容在使學生瞭解行銷管理之觀念，產品設計、產品運銷、促銷及訂價。相關之授課內容包括：市場區隔、市場組織、購買行為、產品開發、零售、批發、促銷、廣告及訂價程序等。 | |||
| 英文概述 English Description | The marketing course is suitable to college student. The purpose is to find good method of product marketing, in order to pursuit good profit of enterprise. The course contents' goal makes student understand the idea of marketing, product design, product transportation, promotion and price setting. The related course includes: market segmentation, market organization, the behavior of buying, product development, retailing, whole-saling promotion, advertising and price setting process. | |||
| 核心能力指標 | 1.獲取基礎性的商業知識及相關能力 2.應用有效的口語及書寫溝通 4.能夠在團隊合作中有生產性的合作及有效率的運作 | |||
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