| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5705249 | 行銷通路管理 | Marketing Channel Management | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程目的在於讓學生瞭解通路策略之基本理論與整體架構，明瞭行銷通路的關係，知道並熟悉行銷通路策略的分析與研究方法，討論行銷通路策略的發展趨勢。而授課主題包括通路的本質、功能與流程、通路行為與通路策略等。 | |||
| 英文概述 English Description | The Objective of this course is to discuss major topics in Channels Strategy. A marketing channel is viewed as an interorganizational system involved with the task of making goods, services, and concepts available for consumption by enhancing their time, place, and possession utilities. It is to introduce student concepts and skills to master major issues in the class. Through case discussion, students will develop skills in making Channel Strategic decisions. Course requirements are attendance, participation, presentations. The topics have function and flow of channel, channel behavior, and channel strategy. | |||
| 核心能力指標 | A.有能力去了解內在及外在的經營問題，並提供合適的解決之道 | |||
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