| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5415224 | 認知語用與媒體溝通 | Cognitive Pragmatics in Media Communication | 3.0 | 3 |
| 中文概述 Chinese Description | 本研究所課程從認知語用學視角，探知語言如何造成框架效應(framing effects)影響人們對事件的感知、詮釋與決策。課程內容含括概念隱喻 (conceptual metaphor)、詞彙選擇(lexical selection)、文體結構(discourse structure)等核心語言學議題，並檢視這些語言要素如何影響個人與社會對概念的建構。語料分析涉及廣告、政治語言及日常溝通中的框架現象，探討語言如何被用來說服受眾、強化意識形態、塑造公眾輿論。課程關注框架背後的基本認知機制,包括心理模型(mental models)與語言理解偏誤 (biases)。透過開放式討論、實證案例研究與話語分析實作，本課程將幫助學生深入理解語言與認知如何交互作用，進而影響人們對現實的建構與詮釋。本課程適合對語言學、認知科學、傳播學及媒體(廣告)語言分析感興趣的同學。 | |||
| 英文概述 English Description | Cognitive Pragmatics in Media Communication is a graduate course that examines how language shapes perception, interpretation, and decision-making through framing effects, drawing insights from cognitive pragmatics. It explores how linguistic choices—such as conceptual metaphor, lexical selection, and discourse structure—influence how individuals and societies construct meaning. Students will analyze framing effects in advertising, political discourse, media narratives, and everyday communication, investigating how language is used to persuade, reinforce ideologies, and shape public opinion. The course also considers the cognitive mechanisms behind framing, including mental models and biases in language comprehension. Through open discussions, empirical case studies, and hands-on discourse analysis, students will develop a deeper understanding of how language interacts with cognition to frame reality. This course is ideal for students in linguistics, cognitive science, communicatio | |||
| 核心能力指標 | A.應用語言理論、研究及應用能力 C.專業英文應用(含教學) E.分析思辨與跨文化溝通 F.高階英文及學術寫作能力 | |||
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