| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| C255041 | 大數據分析與顧客關係管理 | Applications of Big Data Analytics and Customer Relationship Management | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程第一階段乃詳述資料探勘技術之原理與應用案例，包含分類、估計、預測、關聯分組、同質分組等範疇。接續討論大數據理論、技術、與實務，包含製造業、零售業、服務業等應用實例。第二階段內容乃了解企業與顧客之關係，促使顧客滿意及忠誠回應而產生終身價值，進而提昇企業獲利。課程內容包括顧客關係管理的概念與本質、顧客行為、顧客資料探勘、顧客關係管理系統、顧客關係管理專案之規劃與管理、顧客關係管理的績效衡量、顧客關係管理實務研討。 | |||
| 英文概述 English Description | This class will first help students familiarize themselves with the data mining techniques, including classification, estimation, prediction, affinity grouping, clustering, among others. Subsequently, the big data analytics will be introduced and its potential applications in the manufacturing, retail and service industries will be investigated. This course will also focus on understanding the relationship between enterprise and customers, and enhancing business profit through customer satisfaction and loyalty. The customer behavior, customer data mining, implemetation of customer relationship management(CRM) system, planning and management of CRM projects and real world practical cases will be discussed. | |||
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