課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
C255031 策略管理 Strategic Management 3.0 3
中文概述
Chinese Description
策略管理主要是幫助製造業與服務業高階管理者作決策。一般而言,這門課程主要協助學員們具有策略思維與整合能力。學員可在策略管理學習過程活學活用,更能融合所學應用於管理決策中。此門課也採用適當的製造業與服務業個案研討來幫助學員學習、研讀與熟悉策略管理的運作,以達成此門課的目標。授課主題包括研討策略管理的本質與整體架構,瞭解組織所處環境 , 分析外部環境之時機和危機, 剖析內部組織之優劣勢 , 探討企業不同層次之應對策略,整合策略的執行與治理等。
英文概述
English Description
Strategic management deals with the decision making in manufacturing and service industry at the top management level. Generally, this course provides students with strategic thinking and knowledge integration. With case studies in manufacturing and service industry, this course also helps students learn, study, and understand the process of strategic management well to achieve the goals of the course. Topics in this course include the essence and whole framework of strategic management, in what circumstances an organization has been, analyses on the opportunities and threats of external environment, the strengths and weaknesses of internal organization, application strategies of companies at different levels, implantation on integration strategies and so forth.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 本資料僅供參考,正式資料仍以教務處、進修部、進修學院所公佈之書面資料為準。