| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| C255021 | 大數據分析與實務 | Big Data Analysis and Practices | 2.0 | 2 |
| 中文概述 Chinese Description | 隨著雲端運算服務的廣為使用及網際網路服務的發展，我們已經處於大數據時代，如何處理與儲存大數據、如何從大數據中，探勘有用的知識，成為近年來熱門的研究議題。本課程內容尚包括如何處理與分析大數據、如何更進一步從大數據分析發展市場行銷與顧客關係管理策略，大數據各種案例實務探討等。 | |||
| 英文概述 English Description | With the development of cloud computing services and Internet services, it has generated a very huge amount of data. How to handle and store these big data and how to mine useful knowledge from big data have become the popular research topics. The contents of this course also include how to handle and store big data, and how to develop marketing and customer relationship management strategies thru big data analysis, and various big data practices and case studies. | |||
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